Open to opportunities

Pedro Martins

@cheetosdust

Message

Experienced copywriter and content strategist specializing in performance-driven digital content.

Portugal

Message

What I'm looking for

I seek a role where I can craft data-informed, high-volume digital content, lead brand voice strategy, collaborate cross-functionally, and scale campaigns across multiple markets.

I am a copywriter and content strategist with over ten years crafting brand-defining content for global digital platforms, focused on clarity, effectiveness, and a human voice.

At OPPO Community I wrote end-to-end campaign copy, UX and onboarding text, and high-volume, multi-market adaptations—using data (CTR, engagement, retention) to iterate and improve results.

Previously I contributed technology and cultural writing to PÚBLICO under strict editorial standards and served nine years as Editor in Chief at Videogamer Portugal, publishing 14,000+ pieces and leading editorial strategy, headline optimisation, and audience-driven messaging.

I excel in stakeholder collaboration with Product and Design, turning complex subjects into accessible copy across campaigns, product launches, and long-form editorial while maintaining consistent brand voice and local relevance.

Experience

Work history, roles, and key accomplishments

Current

Copywriter & Content Strategist

Current

OPPO

Jan 2022 - Present (4 years 2 months)

Wrote end-to-end campaign and UX copy for global digital platforms, driving measurable engagement lifts across millions of users and iterating on messaging using CTR and retention metrics.

Conversion Copywriting UX Writing A B Testing Localization Performance Marketing Content Strategy Analytics

Cultural & Technology Contributor

Público

Jan 2015 - Jan 2022 (7 years)

Published technology reviews, opinion pieces, and long-form articles under strict editorial standards, making complex subjects accessible and driving reader engagement across digital and print editions.

Editorial SEO Research Audience Engagement

Editor in Chief

Videogamer Portugal

Jan 2013 - Jan 2022 (9 years)

Led editorial strategy and daily production, publishing 14,000+ pieces over nine years and optimizing headlines and audience-driven messaging for a high-traffic digital publication.

Editorial Management Content Production Brand Partnerships Team Leadership Quality Control CMS