Marta Neiva
@martaneiva
Product marketing and customer success leader driving data-backed campaigns and better UX.
PortugalWhat I'm looking for
I’m a marketing specialist with 10 years of experience, including 5 years in SaaS, focused on campaign strategy, brand positioning, and performance optimization. I’m at my best turning market needs into clear plans—then executing with rigor and measuring results through strong reporting.
As a Product Marketing Manager & Content Creator (Mar 2025 – Present), I build content plans across platforms and collaborate with Product to suggest and test new features that improve user experience and alignment with market needs. Previously, I led campaign and influencer marketing, managing end-to-end influencer relationships, strategic planning, monitoring, and KPI-focused reporting.
My background also spans customer-facing work—Customer Support Team Lead and Customer Success Manager—where I focus on product knowledge, process optimization, and KPI analysis. I manage escalations, improve customer satisfaction, streamline operations, mentor teams, and translate client product feedback into actionable training and better outcomes.
Experience
Work history, roles, and key accomplishments
Product Marketing Manager
Primetag
Mar 2025 - Present (1 year 1 month)
Planned and coordinated multi-platform content and campaigns, ensuring timely delivery of posts and alignment with market needs. Partnered with Product to suggest and test new features to improve user experience.
Account Executive
Tinkle
Jun 2018 - Jun 2020 (2 years)
Managed media relations and communications, including press releases, press kits, and media partnerships. Developed integrated communication plans, supported event organization, and produced clipping and reporting.
Education
Degrees, certifications, and relevant coursework
Escola Superior de Comunicação Social
Master's degree, Marketing and Advertising Communication & PR
2016 - 2018
Master's degree in Marketing and Advertising Communication & PR Plans, with focus on stakeholder and project management.
Escola Superior de Comunicação Social
Bachelor's degree, Marketing and Advertising
2012 - 2015
Bachelor's degree in Marketing and Advertising, building skills in campaign strategy and execution across multi-channel marketing (digital, content, copywriting, and events).
Availability
Location
PortugalAuthorized to work in
Job categories
Skills
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