Kristine Baroian
@kristinebaroian1
I build B2B SaaS pipeline through GTM, demand generation, and AI automation.
ArmeniaWhat I'm looking for
I've led B2B marketing at Cognaize, an AI-powered document intelligence company for financial institutions, driving GTM, demand generation, and pipeline growth across EU and US markets. My campaigns generated 1,200+ MQLs annually, while LinkedIn initiatives increased engagement by 150% and contributed 100+ inbound leads monthly.
I build practical AI-driven workflows in n8n for lead generation, outreach, and content operations. I've also scaled HubSpot to 30K+ quality contacts, managed a $200K+ events budget, reduced event costs by 30%, and aligned marketing, sales, product, and leadership around measurable growth.
Experience
Work history, roles, and key accomplishments
Head of Marketing Communications
HAY-HAY Concept
Feb 2026 - Present (7 months)
Supporting brand and marketing initiatives for an international lifestyle brand. Developing multi-channel marketing presence across digital and offline European markets.
Education
Degrees, certifications, and relevant coursework
University of Bologna
Master of Business Administration, Business Administration
2018 - 2021
Pursued an MBA at the University of Bologna, focusing on business administration and management.
BI Norwegian Business School
Exchange Programme, Business Administration
2020 - 2020
Participated in an exchange programme at BI Norwegian Business School in Oslo, Norway.
Plekhanov Russian University of Economics
Bachelor of Finance, Finance
2014 - 2018
Earned a Bachelor of Finance from Plekhanov Russian University of Economics in Moscow.
Umeå University
Exchange Programme, Finance
2016 - 2017
Participated in an exchange programme at Umeå University in Sweden.
Tech stack
Software and tools used professionally
Availability
Location
ArmeniaAuthorized to work in
Salary expectations
Job categories
Skills
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