Daria Semeniuk
@dariasemeniuk
B2B Marketing Manager specializing in events, content localization, and demand generation to grow pipeline across EMEA markets.
ArmeniaWhat I'm looking for
I’m a B2B Marketing Manager with 10 years of experience driving regional marketing programs across EMEA, CEMEA, and global markets for a B2B SaaS company. I plan and execute virtual industry events and webinars, localize content and thought leadership assets, and translate campaign performance into action for leadership.
In my current role as Manager, Demand Generation at Veeam Software, I plan and execute global online event programs across AMER, EMEA, and APJ—webinars, roadshows, and executive-level gatherings. I defined online event marketing standards across regions, resulting in 3–5% YoY growth in attendees and 13–20% improvement in registration rates.
I also partner tightly with Product Marketing, Creative, SEO, Paid Media, Sales, and Field teams to support regional sales pipelines—surfacing blockers early and aligning on realistic timelines. I act as Product Owner for a content and campaign asset CMS, manage requirements and delivery via JIRA, track performance across programs, and build dashboards for VP-level stakeholders (80+ audience).
Previously, as Manager, Content Marketing, I led a team of 10 specialists delivering integrated campaign and content assets across NA, LATAM, DACH, France, and Eastern Europe. I improved MQL quality and handoff reliability by building Marketo email and lead scoring workflows, migrated to Adobe Experience Manager, and built programs that reduced ramp time and enabled Field Marketing teams to deliver without adding headcount.
Experience
Work history, roles, and key accomplishments
Planned and executed global online event programs (webinars, roadshows, executive gatherings), coordinating internal and external stakeholders on logistics, branding, and lead generation. Built event marketing standards, improved registration and attendee growth, and enhanced performance reporting and marketing automation integrations for VP-level stakeholders.
Led a content marketing team delivering integrated campaigns and content assets across NA, LATAM, DACH, France, and Eastern Europe. Owned webinar/demo lead-generation execution in Salesforce, improved Marketo email and lead scoring workflows, and migrated the content library to Adobe Experience Manager.
Owned end-to-end planning for EMEA product webinars and live events, including speaker sourcing, cross-team coordination, and post-event analytics. Built marketing performance dashboards in Marketo, Salesforce, and Google Analytics to report MQLs, engagement, and ROI; co-delivered VeeamON Virtual across 4 languages.
Managed the full lifecycle of product webinars for the DACH market, including scoping, speaker sourcing, multi-channel promotion, and post-event analysis. Expanded coverage to French, Czech, and Hungarian markets under limited capacity, and launched the company’s first German-language LiveShow campaign with localized promotion and content.
Education
Degrees, certifications, and relevant coursework
Higher School of Economics
Master of Marketing Technologies, Marketing Technologies
2014 - 2016
Completed a Master of Marketing Technologies program at the Higher School of Economics from 2014 to 2016.
Saint Petersburg State University
Bachelor of International Management, International Management
2010 - 2014
Earned a Bachelor of International Management at Saint Petersburg State University between 2010 and 2014.
Vienna University of Economics and Business
Exchange Program, International Management
2012 - 2013
Participated in an exchange program in International Management at Vienna University of Economics and Business from 2012 to 2013.
Tech stack
Software and tools used professionally
Availability
Location
ArmeniaAuthorized to work in
Job categories
Skills
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