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Kristen DeHart

@kristendehart

Marketing Director driving patient acquisition and lifecycle revenue growth for multi-location healthcare.

United States
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What I'm looking for

I’m looking for a hands-on leadership role where I can own revenue growth—patient acquisition, lifecycle marketing, and CRM/automation—across multi-location teams. I thrive in complex environments and want to build scalable, measurable systems.

I’m a Marketing Director and revenue operations leader with 8+ years building patient acquisition engines, demand generation programs, and conversion optimization systems for complex, multi-location organizations. I combine strategic planning with hands-on execution to deliver scalable, repeatable growth.

In my current fractional director role, I lead growth and patient acquisition across 5 locations, including a $1M ad budget and teams across marketing and call center operations. I drove an 18% increase in new patients in 6 months, recovered 28% of cold leads using automated SMS/email nurture (estimated $1.4M incremental revenue), and cut lead response time from 48 hours to 2 hours.

I also build the infrastructure behind the results—implementing GoHighLevel CRM with automations and webhook integrations, launching sales training programs, and improving booking journeys to increase online appointment volume from 41 to 200+ per month. Previously, as CEO & Founder of Amplify & Co., I generated $1M+ in client revenue growth within six months by optimizing conversion rates and lifecycle marketing across paid media, CRM, and automation.

Experience

Work history, roles, and key accomplishments

GC
Current

Fractional Marketing Director

Gulfcoast Eye Care

Oct 2025 - Present (8 months)

Led patient acquisition and conversion strategy across 5 locations, increasing new patients 18% over 6 months. Built GoHighLevel CRM and automations that recovered 28% of cold leads, generating an estimated $1.4M in incremental revenue and reducing lead response time from 48 hours to 2 hours.

AC
Current

CEO & Founder

Amplify & Co.

Feb 2025 - Present (1 year 4 months)

Built and leads a healthcare marketing and growth agency, generating $1M+ in client revenue growth within six months through lifecycle marketing and conversion rate optimization. Implemented GoHighLevel CRM systems and automated lead nurture pipelines, cutting manual follow-up by 45% and accelerating lead-to-close timelines.

Education

Degrees, certifications, and relevant coursework

Illinois State University logoIU

Illinois State University

Master of Science, Business Communication

Earned a Master of Science in Business Communication from Illinois State University in 2022.

Illinois State University logoIU

Illinois State University

Bachelor of Science, Integrated Marketing Communication

Earned a Bachelor of Science in Integrated Marketing Communication from Illinois State University in 2018.

Tech stack

Software and tools used professionally

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