Open to opportunities

Ẹkúndayọ̀ Samson

@kndaysamson

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Senior media buyer driving profit-focused performance marketing on Meta, TikTok, and Google for DTC brands.

Zimbabwe

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What I'm looking for

I’m looking for a senior media buyer or growth strategist role with a DTC brand or agency running serious budget—where I can own profit-focused acquisition, scale testing safely, and tie spend decisions to unit economics.

I’m a Senior Media Buyer with 6+ years running paid acquisition on Meta, TikTok, and Google Ads for DTC ecommerce, B2B SaaS, and high-ticket coaching. I personally manage £24M+ in ad spend and have held a 4.5x ROAS across 3 product lines.

I scale spend from £2M to £5.2M in a single 30-day window while cutting average CPA by 32% by rebuilding testing frameworks from the ground up. I also delivered a 22% account-wide CTR lift through tighter creative briefing and scripting, backed by full-funnel measurement.

My unfair advantage is direct-response copy by background, which I use to improve ad creative and landing-page conversion. I run multi-touch attribution with Triple Whale, Northbeam, and Hyros, then align decisions to profit using Shopify backend pulls (new vs returning, CAC payback, contribution margin, and LTV/CAC).

Experience

Work history, roles, and key accomplishments

Current

Senior Media Buyer

Current

Droid Media

Feb 2025 - Present (1 year 4 months)

Personally managed £24M+ in cumulative Meta/TikTok/Google ad spend for a luxury accessories account across three product lines, maintaining ~4.5x ROAS. Scaled monthly spend from £2M to £5.2M and reduced average CPA by 32% by rebuilding testing and attribution/tracking infrastructure.

Meta Ads Manager Google Ads Northbeam Hyros Pixel GTM UTMs GA4 Shopify A B Testing Creative Strategy

Media Buyer

MicroMentor

Jan 2024 - Dec 2024 (11 months)

Owned paid media strategy for $50k high-ticket coaching offers across Meta and Google, driving $500k+ in attributed revenue at 3.8x ROI. Attributed booked calls using Hyros and adjusted strategy based on backend CRM performance to improve lead quality outcomes.

Meta Ads Manager Google Ads Hyros

Copy Chief & Performance Strategist

Funnelsncopy

Jan 2020 - Dec 2023 (3 years 11 months)

Led ad creative and landing page strategy for B2B SaaS and fintech clients, aligning paid performance with lead-scoring and backend metrics. Improved video ad view-through rate by 40% and landing page conversion rate by 25%, including an 18% lift in first-time deposits for a fintech client.