Ian Achieng

I've deployed more than $5M in paid social across Meta, TikTok, Google, and Pinterest for DTC, franchise, and local-service brands in US, UK, and EU markets.

At SweatHouz Contrast Therapy Studio, I managed $4M+ in Meta spend across a 90+ location franchise network, driving 30,000+ intro-class bookings and 200,000+ form leads. I owned campaign architecture across 50 active cohorts and ran more than 280 concurrent acquisition campaigns at peak.

At 7 Figure Dojo, I managed a 60-account agency book and kept 90% of accounts within target CPL while rebuilding underperforming accounts through audits, creative refreshes, audience restructuring, and budget reallocation.

I've also scaled DTC brands at DTC Gang, including growing Taopatch monthly spend from $100K to $400K while reducing CAC from $70 to $48. I focus on finding leaks in messy ad accounts and making every dollar pull its weight.