MBMayukh Basu
@mayukhbasu
Experienced media buyer specializing in Facebook and Native advertising.
United KingdomWhat I'm looking for
I am a dedicated media buyer with over 4 years of experience in running Meta and Native ad campaigns for direct-to-consumer brands. My expertise lies in campaign testing and scaling, where I prioritize creative strategy and performance optimization. I am passionate about focusing solely on Meta to elevate my skills in a paid social environment.
In my recent role as a Native Media Buyer, I managed and optimized digital marketing campaigns across emerging platforms, spending up to $2K daily. I have successfully supported full-cycle delivery of marketing campaigns, ensuring precise performance monitoring and reporting through various ad tracking platforms. My commitment to delivering high-quality results has consistently driven campaign success.
Previously, I built and optimized Facebook campaigns targeting gaming communities, achieving a remarkable ROAS of 2 to 3. My analytical skills have enabled me to create cross-functional dashboards for tracking growth metrics, enhancing reporting efficiency significantly. I am eager to bring my expertise in digital marketing to a dynamic team that values innovation and performance.
Experience
Work history, roles, and key accomplishments
Native Media Buyer
VersionTwo
Aug 2024 - Present (10 months)
Managed and optimized D2C and Insurance campaigns on Native platforms like Taboola, Outbrain, NewsBreak, MediaGo, and RevContent, with daily budgets ranging from $400/day up to $6K/day. Implemented ad tracking using platforms like Voluum, Converge, and WeTracked to ensure precise campaign performance monitoring and reporting.
Native Media Buyer
Prepared Hero
Aug 2024 - Present (10 months)
Managed and optimized digital marketing campaigns on emerging platforms like Rumble and TapJoy, spending up to $2K/day. Supported full-cycle delivery of marketing campaigns including planning, creative briefing, asset development, and tracking results across new paid platforms.
Facebook Media Buyer
IQU B.V
Apr 2023 - Mar 2024 (11 months)
Built and optimized Facebook campaigns targeting gaming communities across EU and US, delivering a ROAS of 2 to 3. Set up audiences using lookalikes and custom interest stacks, and tweaked creatives based on in-platform insights.
Growth Analyst
Seekify
Jan 2021 - Mar 2021 (2 months)
Created and maintained cross-functional dashboards on Data Studio and Excel for tracking growth metrics and KPIs, enhancing reporting efficiency by 50%. Engaged in social listening and data analysis to support product performance improvements, leading to a 15% increase in NPS.
Junior Media Buyer
AmRelieve
Jun 2021 - Apr 2024 (2 years 10 months)
Set up, launched, and optimized Facebook campaigns scaling to $25K/month in ad spend. Monitored key metrics like ROAS and CPA daily and flagged trends or dips before they became problems.
Marketing Associate
Balaji Advertising
Apr 2017 - Jul 2018 (1 year 3 months)
Conducted in-depth market research to identify factors impacting sales, contributing to strategic marketing adjustments and improved sales performance.
Education
Degrees, certifications, and relevant coursework
TSTIAS School For Business And Society
Master of Science - MS, Business Administration
Completed a Master of Science in Business Administration. Focused on advanced business concepts and strategic management.
School of Management, KIIT University
Bachelor of Business Administration, Business Administration
Obtained a Bachelor of Business Administration. Gained foundational knowledge in business principles and practices.
Availability
Location
United KingdomAuthorized to work in
Salary expectations
Job categories
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