SGSouraka Ghosh
@sourakaghosh
Results-driven product marketing specialist delivering data-led GTM and lifecycle growth.
United StatesWhat I'm looking for
I am a results-driven marketing specialist with 7+ years of experience in product, digital, and lifecycle marketing across banking and technology sectors.
I have led go-to-market strategies and omnichannel lifecycle programs, managing multi-million dollar budgets and driving double-digit gains in adoption, engagement, and retention.
My work blends data-driven storytelling, segmentation, and marketing automation (email, SMS, push, in-app) to optimize customer journeys and improve conversion metrics using A/B testing and AI-driven creative experimentation.
I collaborate closely with Product, Analytics, Sales, and Design to convert insights into scalable campaigns, sales enablement, and sustained business growth.
Experience
Work history, roles, and key accomplishments
Assistant Vice President, Marketing
YES Bank
Oct 2023 - Sep 2025 (1 year 11 months)
Spearheaded GTM and lifecycle marketing with a $3M annual budget, driving 18% digital adoption and a 25% uplift in repeat usage through personalized omnichannel journeys and AI-driven creative testing.
Senior Manager, Marketing
YES Bank
Apr 2022 - Oct 2023 (1 year 6 months)
Directed full-funnel marketing for premium and international segments, delivering 18% engagement uplift and driving $30M+ in new deposits via targeted segmentation and integrated campaigns.
Manager, Marketing
YES Bank
Jun 2020 - Mar 2022 (1 year 9 months)
Led B2B marketing and launched business banking proposition for 3,000+ MSMEs, achieving 15% new-account growth and 20% customer acquisition increase through integrated digital, content, and event programs.
Managed project delivery for global consulting clients by translating business needs into workflows and release documentation, improving visibility and stakeholder alignment using JIRA.
Education
Degrees, certifications, and relevant coursework
SSSymbiosis Centre for Management and Human Resource Development (SCMHRD)
Master of Business Administration, Marketing
Completed an MBA with a focus on Marketing, emphasizing product and lifecycle marketing strategies.
CTCharotar University of Science and Technology
Bachelor of Technology, Computer Engineering
Completed a Bachelor of Technology in Computer Engineering with coursework in software and systems engineering.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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