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Saji Kazemi

@sajikazemi

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Product Marketing Manager driving activation, revenue growth, and retention through data-informed launches.

United States

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What I'm looking for

I seek a product marketing role where I can lead GTM strategy and cross-functional launches, work with data-driven teams, and drive measurable user and revenue growth in a fast-paced, collaborative environment.

I am a Product Marketing Manager with 7+ years of experience across tech, healthcare, and startups, skilled at turning product updates into clear stories that drive activation, subscription growth, and retention. I lead go-to-market strategy, messaging, and launch execution for consumer and B2C mobile and web products, using data, user research, and daily GenAI tools to ship assets rapidly.

I have led launches that produced measurable revenue and user-growth outcomes, including a $200K+ B2C campaign, a mobile feature lifting MAU by 40% and revenue by 10%, and a platform driving 140%+ sales growth. I pair analytical rigor (Tableau, SQL, Python, Power BI) with creative execution (Adobe Suite, Canva, Figma-style mockups) to align cross-functional teams and accelerate product impact.

Experience

Work history, roles, and key accomplishments

Current

Co-founder

Current

Rekindle

Aug 2025 - Present (10 months)

Owned positioning, messaging, and launch strategy for a consumer marketplace MVP; created onboarding flows, landing pages, and lifecycle emails and shipped launch assets using GenAI tools.

Product Marketing Messaging Strategy Go To Market User Research Onboarding Copywriting GenAI Figma Email Marketing

Senior Product Marketing Manager

Northeastern University

Jan 2024 - Jun 2024 (5 months)

Led market research, competitive analysis, and vendor due diligence for a $1.3M digital health initiative, shaping positioning and GTM planning for a real-world healthcare navigator.

Market Research Competitive Analysis GTM Strategy Due Diligence Healthcare Stakeholder Management Business Planning Product Positioning

Product Marketing Consultant

Impono LLC

Jan 2023 - Jan 2024 (1 year)

Led GTM strategy, market research, and positioning for early-stage clients; increased demo requests by 35%, lead generation by 25%, and message recall by 15% per client metrics.

GTM Strategy Market Research Positioning Lead Generation Messaging Workshops Product Roadmapping Client Consulting

Strategic Insights Analyst

Werfen

Jul 2022 - Dec 2022 (5 months)

Built an interactive competitor insights dashboard reducing analysis time by 40+ hours per quarter and developed a 12-pillar evaluation framework for 80+ hemostasis drugs to inform partnership decisions.

Competitive Intelligence Dashboarding Data Analysis Framework Tableau SQL

Business Analyst

Northeastern University

Jan 2021 - Jul 2022 (1 year 6 months)

Built 10+ live dashboards integrating 25+ data sources using Tableau, SQL, and Python, reducing ad hoc reporting by 30% and informing executive decisions across operations.

Tableau SQL Python Data Integration Dashboarding Analytics

Product Marketing Manager

Shaparak.Blue Consulting Firm

Jan 2020 - Jul 2020 (6 months)

Led multi-channel content and advertising strategy for a B2C education program, attracting 500+ attendees, 150+ applications, and generating over $200K in revenue through targeted campaigns.

Content Strategy Paid Social Campaign Optimization Messaging Audience Targeting Analytics Instagram LinkedIn Advertising

Product Marketing Manager

Kelasend

May 2018 - Nov 2019 (1 year 6 months)

Launched mobile and web features and GTM strategy connecting students with counselors, driving a 35% customer increase, 40% MAU growth, and 10% revenue lift in six months.

Go To Market User Segmentation Product Marketing Analytics Customer Acquisition

Entrepreneur / Marketing Coordinator

TNK

Jan 2017 - Dec 2018 (1 year 11 months)

Led ideation, development, and launch of a platform connecting athletes and coaches, driving 140%+ sales growth and co-led marketing for 150+ events that grew a 20,000+ member community.

Event Marketing Content Production Community Growth Video Production Stakeholder Management

Education

Degrees, certifications, and relevant coursework

University of Tehran

Bachelor's Degree, Business Administration

Completed undergraduate studies in Business Administration after transferring from an initial Engineering major; coursework focused on business fundamentals.

Northeastern University, D'Amore-McKim School of Business

Master of Business Administration, Business Administration

Activities and societies: Global Student Mentor; MBA Achiever Scholarship recipient

Master of Business Administration with concentrations in Marketing and Business Analytics; recipient of the MBA Achiever Scholarship and served as a Global Student Mentor.