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Kena Kothari

@kenakothari

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Dynamic marketing professional with 5+ years of experience

United States

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What I'm looking for

Seeking a challenging role that leverages my marketing expertise to drive business growth and customer engagement, with opportunities for professional development and collaboration with cross-functional teams.

As a seasoned marketing professional with a strong background in digital marketing, product strategy, and customer insights, I excel at driving user engagement, feature adoption, and retention through data-driven campaigns. With a proven track record of collaborating with cross-functional teams to bring strategies to life, I ensure seamless customer experiences that drive results.

Throughout my career, I have demonstrated my ability to develop and execute comprehensive marketing strategies that drive business growth. From amplifying product propositions to spearheading go-to-market strategies, I have consistently delivered results that exceed expectations.

With a strong foundation in data analysis and a passion for staying up-to-date with the latest industry trends, I am well-equipped to optimize marketing initiatives and drive business success. Whether it's through A/B testing, user research, or competitive analysis, I am dedicated to continually improving my craft and delivering exceptional results.

Experience

Work history, roles, and key accomplishments

Current

Marketing Specialist

Current

AOVE

May 2024 - Present (1 year)

Drove B2B lead generation campaigns using AI email automation, acquiring new high-value clients. Managed the full-cycle of leads, from prospecting and personalized outreach to nurturing.

Email Automation Lead Generation Prospecting Personalization Lead Management

Associate Vice President - Product Marketing Manager

Kotak Mahindra Bank

Jun 2018 - Oct 2023 (5 years 4 months)

Drove significant growth for Kotak Bank through data-driven marketing strategies. Successfully launched and scaled Spendz, acquiring 100K+ users. Amplified ActivMoney proposition, leading to 676% sales surge. Optimized FD marketing through user insights, doubling marketing contribution. Implemented A/B testing, reducing costs by 20%. Re-engaged inactive users, driving $XXM in additional deposits.

Digital Social OOH TV Email Marketing Strategy Lifecycle Marketing

Marketing Manager Intern

Zephop

Apr 2017 - Jun 2017 (2 months)

Exceeded B2B SaaS product acquisition goals by 20%, focusing on the F&B sector. Drove revenue growth & increased user retention through strategic engagement & loyalty initiatives.

B2B SaaS Product Growth Revenue User Retention