Kena Kothari
@kenakothari
Dynamic marketing professional with 5+ years of experience
United StatesWhat I'm looking for
As a seasoned marketing professional with a strong background in digital marketing, product strategy, and customer insights, I excel at driving user engagement, feature adoption, and retention through data-driven campaigns. With a proven track record of collaborating with cross-functional teams to bring strategies to life, I ensure seamless customer experiences that drive results.
Throughout my career, I have demonstrated my ability to develop and execute comprehensive marketing strategies that drive business growth. From amplifying product propositions to spearheading go-to-market strategies, I have consistently delivered results that exceed expectations.
With a strong foundation in data analysis and a passion for staying up-to-date with the latest industry trends, I am well-equipped to optimize marketing initiatives and drive business success. Whether it's through A/B testing, user research, or competitive analysis, I am dedicated to continually improving my craft and delivering exceptional results.
Experience
Work history, roles, and key accomplishments
Drove B2B lead generation campaigns using AI email automation, acquiring new high-value clients. Managed the full-cycle of leads, from prospecting and personalized outreach to nurturing.
Associate Vice President - Product Marketing Manager
Kotak Mahindra Bank
Jun 2018 - Oct 2023 (5 years 4 months)
Drove significant growth for Kotak Bank through data-driven marketing strategies. Successfully launched and scaled Spendz, acquiring 100K+ users. Amplified ActivMoney proposition, leading to 676% sales surge. Optimized FD marketing through user insights, doubling marketing contribution. Implemented A/B testing, reducing costs by 20%. Re-engaged inactive users, driving $XXM in additional deposits.
Marketing Manager Intern
Zephop
Apr 2017 - Jun 2017 (2 months)
Exceeded B2B SaaS product acquisition goals by 20%, focusing on the F&B sector. Drove revenue growth & increased user retention through strategic engagement & loyalty initiatives.
Education
Degrees, certifications, and relevant coursework
Kena hasn't added their education
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Availability
Location
United StatesAuthorized to work in
Salary expectations
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Skills
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