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Kiersten De'Clouet

@kierstendeclouet

Message

Marketing operations leader at EverydaySpy building Keap lifecycle automations and customer journeys.

United States

Message

At EverydaySpy, I design and maintain Keap automations, conditional customer journeys, and follow-up sequences across multiple digital products. I use engagement and conversion data to adjust nurture cadence, messaging, and targeting.

I lead and coach a three-person operations and customer support team, setting priorities and documenting procedures. I also build conversion-focused funnels and integrations across ClickFunnels 2.0, Keap, and other marketing systems.

In contract work with Physician in the Kitchen (Dr. Monique May) and Zach Scheidt, I coordinate marketing operations, maintain campaigns and workflows, and support digital product access. At Financial Media Pub, I supported Salesforce Marketing Cloud campaigns and high-volume digital product launches, including launches that generated more than $1M in under two weeks.

Experience

Work history, roles, and key accomplishments

Current

Head of Operations / Marketing Operations Lead

Current

EverydaySpy

Jan 2024 - Present (2 years 9 months)

Owns design, build, and maintenance of Keap marketing automations and campaigns, including decision-diamond logic and conditional customer journeys. Manages lifecycle email operations and lead-nurture workflows, analyzes KPIs, and leads a three-person team.

Keap CRM Automation Campaign Operations Audience Segmentation Lead Nurture Email Marketing Clickfunnels Beehiiv Marketing Analytics Team Leadership Process Governance SOPs Cross Functional Collaboration

Current

Digital Marketing & E-commerce Operations

Current

Physician in the Kitchen (Dr. Monique May)

Jan 2024 - Present (2 years 9 months)

Coordinates email, social, and Shopify marketing initiatives for a consumer food and wellness brand, including promotions, product launches, and retail announcements. Reviews Meta and Google Ads performance to recommend improvements.

Email Marketing Social Media Marketing Shopify Meta Ads Google Ads Ecommerce Marketing Analytics Customer Engagement

Current

Marketing Technology & Client Operations

Current

Zach Scheidt

Jan 2022 - Present (4 years 9 months)

Builds and maintains Keap forms, email campaigns, marketing workflows, and digital product access for subscription-based financial education. Manages WordPress publishing, funnel integrations, and customer support processes.

Keap Email Marketing Marketing Automation WordPress Funnel Integration Customer Support Subscription Management

Marketing Project & Production Management

Financial Media Pub

Sep 2018 - Jan 2024 (5 years 4 months)

Managed marketing production and cross-functional project execution for an agency supporting 20+ subsidiaries and 50+ clients. Built Salesforce Marketing Cloud journeys and supported high-volume digital product launches generating over $1M in under two weeks.

Salesforce Marketing Cloud Jira Confluence ClickUp Project Management Campaign Coordination Product Launch Cross functional Leadership