kaylabrickart User

I’m a Marketing Operations & CRM Lifecycle Specialist with 8+ years building scalable CRM systems and optimizing full user lifecycles for founders and executive teams in fast-moving environments. I’m known for owning CRM platforms, designing automation workflows, and driving customer journeys from onboarding and segmentation through retention and revenue growth.

In my current role, I’ve owned and optimized GoHighLevel CRM processes across the customer lifecycle—onboarding, segmentation, nurturing sequences, retention, and reactivation. I’ve designed automation that streamlined customer communications, sales follow-ups, and journey optimization, and I use data-driven judgment to handle high-stakes escalations and complex refund decisions with full executive trust.

Across leadership experience, I build systems that last: SOPs, process design, and workflow optimization that reclaim 35–40% of executive and team time. I also serve as a trusted operational partner—managing executive communications and priorities, leading marketing operations infrastructure (including SOPs and automations), overseeing customer onboarding/logistics across global time zones, and managing five- and six-figure budgets while supporting scalable, high-ticket program delivery.