Open to opportunities

ADITYA SHARMA

@adityasharma17

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Performance-driven marketing leader specializing in D2C growth, data-driven acquisition, and retention.

India

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What I'm looking for

I seek a results-oriented marketing leadership role where I can drive D2C growth, own P&L, lead cross-functional teams, and scale acquisition and retention through data-driven strategies.

I am a performance-driven marketing professional focused on using data, creativity, and consumer insight to build scalable D2C growth strategies and memorable brand stories.

I have led cross-functional teams to launch product lines and managed full P&L for D2C operations, driving strong increases in customer engagement and conversion rates.

My hands-on experience includes designing always-on acquisition campaigns, marketing automation and retention flows, optimizing paid media across platforms, and managing sizeable marketing budgets with high ROI.

I partner closely with product, operations, logistics and vendor teams to improve delivery SLAs, reduce RTOs, and enhance post-purchase experience while maintaining cost efficiency and measurable business impact.

Experience

Work history, roles, and key accomplishments

Current

Marketing Consultant

Current

Self Employed

Mar 2025 - Present (9 months)

Scaled a D2C business from ₹4 Lakh to ₹25 Lakh MRR in two months through integrated brand and performance initiatives; built acquisition campaigns and marketing automation to boost repeat purchases and improve post-purchase satisfaction.

D2C Performance Marketing Marketing Automation Retention Strategy Vendor Management Cross Functional Collaboration Analytics

D2C Lead

Fire-Boltt

Nov 2021 - Nov 2024 (3 years)

Led cross-functional launch of a new product line, increasing customer acquisition and raising engagement by 55% while improving conversion rates by 125%; managed P&L and achieved average marketing ROI of 650% on a $1M budget.

P&L management A B Testing Conversion Rate Optimization Customer Acquisition Budget Management Analytics

Assistant Manager - Digital Marketing

Nexxbase Pvt Ltd

Nov 2020 - Nov 2021 (1 year)

Managed paid advertising with monthly budgets over ₹3.5 Crore, executing PPC, display, YouTube and social strategies and optimizing marketplace search campaigns to drive profitable growth for new product launches.

PPC Display Advertising YouTube Ads Social Media Marketing Campaign Optimization A B Testing Performance Analysis

Associate - Digital Marketing

BrightLifecare Pvt Ltd

Sep 2019 - Nov 2020 (1 year 2 months)

Managed paid campaigns across Facebook, Instagram and Google, analyzed funnel efficiency to improve conversion rates and ROI, and coordinated with creative, brand and catalog teams to support paid acquisition.

Paid Social Google Ads Funnel Analysis Bid Management Segmentation Reporting

Senior Executive - Digital Media

Vermmillion Communication Pvt Ltd

Apr 2019 - Sep 2019 (5 months)

Developed and optimized PPC and social strategies for clients, monitored placement- and creative-level performance, and executed media buys to meet campaign KPIs and improve site lead generation.

PPC Social Media Strategy Media Buying Reporting SEO Recommendations

Digital Marketing Analyst

Digitrend Solutions Pvt Ltd

Sep 2017 - Apr 2019 (1 year 7 months)

Worked across clients to set up and optimize Facebook and Google Ads campaigns, improved CTRs and conversion rates through targeting and landing page improvements, and produced performance reports with recommendations.

Google Ads Facebook Ads Remarketing Keyword Research Reporting Landing Page Optimization