Krishna Teja Chilakamarri

Managed campaign builds and optimizations in DV360, TTD, Xandr, and Active Agent to achieve KPIs. Oversaw budget allocations for display and video media buying across DSPs and conducted Creative QA to ensure accurate messaging in inventory. Developed reports and Looker Studio dashboards to monitor real-time spend and pacing, while also training team members on programmatic advertising concepts and

Primarily worked with Adserver DCM, creating floodlights and integrating them with GTM. Developed display, video, audio, and trackers in DCM, pushing tags to The Trade Desk, Amobee, and OATH platforms. Wrapped tags with IAS and deployed them, ensuring creative tags met quality parameters and coordinating with media planners for trafficking requests.

Developed media plans for various engagement stages and created campaign roadmaps. Trafficked campaigns on platforms such as Google Ads and DV360, optimizing them to achieve KPIs. Communicated campaign performance to clients, reported collected data, and derived actionable insights, collaborating with the automation team to automate reports using APIs.

Performed technical troubleshooting for advertising campaigns via DV360 and managed Ad server operations using DCM. Troubleshooted creative formats, implemented and troubleshooted impression and click trackers, and managed, tested, and maintained online, consumer device, and mobile advertising campaigns. Created and optimized ad campaigns, resolved issues affecting ad creative tracking, and create

Created 1x1 pixels on Adroll and troubleshooted audience issues, setting up campaigns in accordance with media plans. Adjusted ad sizes, suggested publishers, and reviewed websites to meet inventory policies. Launched campaigns, analyzed performance, and handled reconciliations and client requests.

Completed a Bachelor's degree in Information Technology, gaining foundational knowledge in the field. The curriculum provided a comprehensive understanding of IT principles and applications.