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@krishnatejachilakama
Experienced Programmatic Trader specializing in buyer-side operations.
With over 9 years of experience in programmatic trading, I specialize in buyer-side operations, managing budgets across various channels including Display, Video, Audio, CTV, and DOOH. My expertise lies in executing media strategies from planning to activation, optimization, and reporting, ensuring campaigns meet their KPIs effectively.
Currently, I lead a team of programmatic specialists as a Media Performance Manager, mentoring them on DSP usage and campaign strategies. My previous roles have equipped me with a strong foundation in managing campaign builds, optimizing performance, and developing insightful reports using tools like Looker Studio and Tableau. I thrive in dynamic environments where I can leverage my skills to drive impactful media strategies.
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Work history, roles, and key accomplishments
Publicis Global Delivery
Dec 2021 - Present (3 years 11 months)
Managed campaign builds and optimizations in DV360, TTD, Xandr, and Active Agent to achieve KPIs. Oversaw budget allocations for display and video media buying across DSPs and conducted Creative QA to ensure accurate messaging in inventory. Developed reports and Looker Studio dashboards to monitor real-time spend and pacing, while also training team members on programmatic advertising concepts and
Gale Partners, LLC
Oct 2020 - Present (5 years 1 month)
Primarily worked with Adserver DCM, creating floodlights and integrating them with GTM. Developed display, video, audio, and trackers in DCM, pushing tags to The Trade Desk, Amobee, and OATH platforms. Wrapped tags with IAS and deployed them, ensuring creative tags met quality parameters and coordinating with media planners for trafficking requests.
Tatvic Analytics
Mar 2019 - Present (6 years 8 months)
Developed media plans for various engagement stages and created campaign roadmaps. Trafficked campaigns on platforms such as Google Ads and DV360, optimizing them to achieve KPIs. Communicated campaign performance to clients, reported collected data, and derived actionable insights, collaborating with the automation team to automate reports using APIs.
Accenture
Sep 2017 - Present (8 years 2 months)
Performed technical troubleshooting for advertising campaigns via DV360 and managed Ad server operations using DCM. Troubleshooted creative formats, implemented and troubleshooted impression and click trackers, and managed, tested, and maintained online, consumer device, and mobile advertising campaigns. Created and optimized ad campaigns, resolved issues affecting ad creative tracking, and create
MediaMint
Aug 2014 - Present (11 years 3 months)
Created 1x1 pixels on Adroll and troubleshooted audience issues, setting up campaigns in accordance with media plans. Adjusted ad sizes, suggested publishers, and reviewed websites to meet inventory policies. Launched campaigns, analyzed performance, and handled reconciliations and client requests.
Degrees, certifications, and relevant coursework
Bachelor's in Information Technology, Information Technology
Completed a Bachelor's degree in Information Technology, gaining foundational knowledge in the field. The curriculum provided a comprehensive understanding of IT principles and applications.
Software and tools used professionally
You can contact Krishna Teja and 90k+ other talented remote workers on Himalayas.
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