ARAshish Rana
@ashishrana2
Performance-driven digital marketing leader specializing in paid media and campaign optimization.
IndiaWhat I'm looking for
I am a digital marketing and media operations professional with 9+ years driving ROI-focused multi-channel campaigns across Google, Meta, and programmatic platforms. I excel at media planning, campaign build and trafficking, budget governance, and translating marketing data into actionable strategies that improve pacing, delivery accuracy, and conversion performance.
Throughout my career I have led cross-functional teams and global stakeholder engagement, managed large paid-media portfolios with budgets up to USD 80K/month, and delivered measurable results such as 500% ROAS, 35% conversion growth, and 25-30% improvements in ROI and engagement through account restructures and optimization initiatives.
Experience
Work history, roles, and key accomplishments
Assistant Manager - Media Planning
IPG Mediabrands
Jul 2024 - Present (1 year 5 months)
Translate CRDs into PRISMA campaign builds, manage IOs and pacing to ensure on-target delivery, and improve metadata hygiene and workflow handoffs to reduce trafficking and reporting discrepancies.
Ad Campaign Specialist
Global Digital Online
Jun 2023 - Jul 2024 (1 year 1 month)
Managed multi-client PPC and social campaigns across Google and Meta with budgets up to USD 80K/month, achieving target CPAs, 500% ROAS on select accounts and 35% conversion growth via Performance Max and demand-gen.
Digital Marketing Senior Associate
Google Operations Center
Feb 2021 - Jun 2023 (2 years 4 months)
Led a six-member team optimizing SA360/DV360 campaigns, implemented smart bidding and dashboarding that improved engagement by 30% and conversions by 25% while driving pacing and delivery compliance.
Business Operations Senior
Accenture
Apr 2018 - Feb 2021 (2 years 10 months)
Directed analytics-driven marketing operations and integrated CM360/SA360/DV360 tracking, built automated dashboards and processes that delivered 30% ROI growth and standardized SLAs across global accounts.
Marketing Analyst
eTouch Systems
Aug 2016 - Mar 2018 (1 year 7 months)
Executed data-driven Google Ads campaigns, performed keyword and audience analysis and A/B tested creatives to reduce CPA and improve CTR and conversion efficiency.
Education
Degrees, certifications, and relevant coursework
SUSharda University
Bachelor of Technology, Computer Science and Engineering
Completed a Bachelor of Technology in Computer Science and Engineering, covering core CS fundamentals and engineering principles.
Government Polytechnic
Diploma, Computer Science Engineering
Completed a Diploma in Computer Science Engineering with focus on practical technical skills and foundational engineering coursework.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Social media
Job categories
Skills
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