kevin wawire

Owned commercial strategy and performance for an enterprise account portfolio generating over USD $1,000,000 in annual GMV. Built senior partner relationships, negotiated commercial terms, and coordinated cross-functional teams to drive retention and growth.

Directed Vendor Managers, set commercial priorities, and maintained visibility on account performance and revenue targets. Led merchant prospecting, acquisition, onboarding, and retention across a digital-commerce partner base.

Managed supplier relationships and commercial negotiations covering pricing, purchasing terms, and margin optimization. Developed a centralized supplier price-history database to improve market visibility and negotiation opportunities.

Scaled monthly lead generation from 1,000 to over 5,000 and increased pipeline conversion from approximately 40% to 70%. Led acquisition and incubation initiatives that expanded active monthly marketplace vendors from fewer than 1,500 to 3,500.

Coordinated partner prospecting, acquisition, onboarding, and retention initiatives across multiple marketplace categories. Partnered with Marketing and Vendor Relationship teams to execute co-branded campaigns that increased partner revenue and customer engagement.

Managed end-to-end B2B partner relationships in Salesforce CRM, maintaining accurate account records and using performance data to identify opportunities and corrective measures.

Ongoing coursework in data science, data analysis, Python, machine learning, and practical AI.

Diploma in Business Management from the University of Nairobi from 2011 to 2012.

Chartered Institute of Purchasing and Supply (CIPS - UK) certification from Multimedia University in 2009.