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Jhilam Mukherjee

@jhilammukherjee

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I build organic growth, community, and content programs for Web2 and Web3 brands.

India

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What I'm looking for

I'm looking to lead growth, content, social, and community programs for Web2 or Web3 brands, using organic acquisition, campaign strategy, and audience-focused storytelling to build measurable traction.

I've led growth and content for Codevenix's Web3 brands, scaling Metasoilverse X impressions from 320K to 1.1M in five months and building growth across MFEV, BuilderFi, and Metasoilverse.

At BlocOGs, I took LensBird from zero to 1,000+ players in 21 days, drove 38,000+ waitlist signups, and built referral-led growth reaching 80K+ indexed connections. I also hosted recurring X Spaces and delivered 360-degree marketing for blockchain clients.

Across Blockwee, Blockwiz, and freelance content work, I've built social channels, written high-performing content, led writers and editors, and created campaigns for crypto-native, B2B, B2C, and SaaS audiences.

Experience

Work history, roles, and key accomplishments

Current

Marketing Lead – Growth & Content

Current

Codevenix

Jul 2025 - Present (1 year 2 months)

Lead in-house growth and content strategy across three Web3 brands (MFEV, BuilderFi, and Metasoilverse) spanning X, Instagram, and YouTube. Scaled X impressions from 320K to 1.1M in 5 months and grew MFEV's X followers from 6,654 to 9,545.

Growth Strategy Content Strategy Social Media Management Instagram YouTube Community Building Organic Acquisition Engagement Optimization

Marketing & Content Manager

Blockwee

Jan 2025 - May 2025 (4 months)

Led MFEV's social media as the agency-side lead across Instagram, X, LinkedIn, and YouTube. Grew Instagram from 6K to 9K followers and X from 8K to 10K organically.

Social Media Management Content Strategy Instagram LinkedIn YouTube Organic Growth Call To Action Optimization

Content Head

BlocOGs Pvt. Ltd.

Aug 2022 - Dec 2023 (1 year 4 months)

Devised and led the go-to-market content and growth strategy for LensBird, a hyper-casual web3 social game built on Lens Protocol. Grew LensBird from 0 to 1,000+ players in 21 days and drove 38,000+ waitlist signups.

Content Strategy Growth Strategy Community Building X Spaces Event Programming Partnerships Referral Marketing Web3 Lens Protocol

Level 4 Writer

Narrato via Godot Media

Jan 2021 - Dec 2022 (1 year 11 months)

Delivered 250+ pieces spanning business, marketing, and construction niches for international clients, alongside full-time roles. Rated 5/5 by clients across the UK, Australia, and Singapore.

Content Writing Business Writing Marketing Writing Construction Writing Client Communication

Content Manager & Associate

Blockwiz

Sep 2021 - Jul 2022 (10 months)

Wrote high-performing blogs, newsletters, press releases, and pitch decks for KuCoin, Gaming Arcade, and Chumbi Valley. Promoted to Content Manager within a year, leading a team of 4+ writers and editors across 10+ blockchain clients.

Content Writing Blogging Newsletters Press Releases Pitch Decks Team Leadership Blockchain SEO