Open to opportunities

Ayush Srivastava

@ayushsrivastava5

Message

I build GTM campaigns, communities, and launches for Web3 and SaaS products.

India

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What I'm looking for

I'm looking to build and launch products through GTM strategy, growth experiments, creator marketing, community building, and hands-on creative execution.

At Propaganda, I led GTM strategy and growth campaigns for DeFi, gaming, payments, blockchain, and SaaS clients. I took in-house products including Bookie, Drops, and Corners from 0-to-1, while shaping product direction through PMF research, feature scoping, and GTM inputs.

I’ve built communities and content engines across Discord, Reddit, and X. For FC Barcelona’s Web3 Discord community at No Standing, I managed six moderators and drove 40% participation growth in three months; I also built a Reddit channel from zero to 3,000+ karma, with posts averaging 200+ upvotes and 45,000+ views.

I’ve also founded Skydrip Studios, launched an AR-powered Ethereum NFT project, and built Shipwise to the Red Bull Basement India 2024 National Finals. I combine creator marketing, technical documentation, creative direction, and hands-on growth experimentation to bring products to market.

Experience

Work history, roles, and key accomplishments

Growth Marketer

Propaganda

May 2025 - Feb 2026 (9 months)

Led GTM strategy and growth campaigns for clients across DeFi, gaming, payments, blockchain, and SaaS. Managed 0-to-1 product launches, UGC campaigns, technical documentation, and social content.

GTM Strategy UGC Technical Documentation Content Strategy Social Media Figma GitHub GitBook