Open to opportunities

Shikha User

@shikhauser1

Message

Web3-native marketer with 3.5 years in content, community and campaign execution.

India

Message

What I'm looking for

I seek a fast-moving, mission-driven Web3 team where I can own content, community growth and cross-channel campaigns, and measure impact through user onboarding and engagement.

I am a Web3-native marketer with 3.5 years of hands-on experience in content, community and campaign execution across DeFi, BTCFi and cross-chain narratives. I turn complex ideas into digestible content, lead cross-channel campaigns, and have driven significant community growth and product onboarding milestones.

My recent roles include spearheading content and community at Persistence One—growing 50k+ audiences and running onboarding quests with 10k+ participants—and managing content for gamefi and BTC interoperability products. I focus on measurable outcomes: testnet launches with 10k+ users, a 35% engagement uplift, 3.5k+ newsletter subscribers in two months, and SEO-driven traffic gains.

Experience

Work history, roles, and key accomplishments

Current

Social Media & Communication

Current

Persistence One

Jul 2024 - Present (1 year 2 months)

Spearheaded content and community growth for 50k+ Twitter and 50k+ cross-channel followers, driving BTCFi product visibility and +35% engagement uplift through weekly content plans and campaigns.

Content Strategy Campaign Management Twitter Content Creation Testnet Onboarding

Content Manager

Allin Bets

Apr 2024 - Jun 2024 (2 months)

Managed Twitter and Telegram content strategies for on-chain gaming, creating memes, announcements and product updates to build brand awareness and audience retention.

Social Media Strategy Community Management Meme Creation Telegram Twitter Copywriting

Digital Marketing Specialist

In4Velocity Systems

Oct 2023 - Jun 2024 (8 months)

Managed LinkedIn and Instagram content calendars, grew a LinkedIn newsletter to 3.5k+ subscribers in 2 months and generated 100+ MQLs via drip email campaigns.

LinkedIn Email Marketing Lead Generation LinkedIn Ads Analytics

Social Media Copywriter

ZO Labs

Feb 2024 - Mar 2024 (1 month)

Created social content including carousels, educational threads and trending memes to drive engagement and strengthen brand loyalty across channels.

Copywriting Community Engagement Canva Figma

Digital Marketing Executive

SimplePlan Media

Nov 2022 - Oct 2023 (11 months)

Designed and executed GTM strategies for B2B and D2C brands across social media, conducting market research and implementing SEO improvements to boost visibility.