Open to opportunities

Kelly Elmstrom

@kellyelmstrom

VP of Marketing at b Inc., who led its corporate rebrand and generated $3M+ in opportunity pipeline through integrated campaigns.

United States

Message

At b Inc. (formerly Vecna Technologies), I led the corporate rebrand, directing the website, visual identity, and messaging architecture. I designed integrated demand generation campaigns that generated $3M+ in opportunity pipeline within the first six months after rebranding.

At IBM, including Red Hat, I crafted campaigns that generated $200M+ in opportunity creation and $160M in win revenue in H1 2024. Earlier, at Quantopian, I grew the global community to 300K+ members and created QuantCon, an annual quant finance event held in New York City and Singapore.

Experience

Work history, roles, and key accomplishments

Current

Vice President of Marketing

Current

b Inc.

Dec 2024 - Present (1 year 10 months)

Led full corporate rebrand from Vecna Technologies to b Inc., including website, visual identity, and messaging architecture. Designed and executed integrated demand generation campaigns generating $3M+ in opportunity pipeline within the first 6 months.

Brand Evolution AI Content Strategy Demand Generation Sales Enablement Webinar Management Event Marketing Generative AI LLM Based Copywriting AI Image Tools Email Marketing Social Media Marketing Paid Media

Global Digital Marketing & Sales Leader

IBM

May 2019 - Dec 2024 (5 years 7 months)

Crafted multi-touch campaigns generating $200M+ in opportunity creation and $160M in win revenue in H1 2024, overachieving RHEL pipeline by 91%, Ansible by 68%, and OpenShift by 111% YTD. Established an organized sales enablement framework with monthly strategic Sales Plays.

Digital Marketing Sales Enablement Campaign Management Pipeline Generation B2B SaaS Prospecting Cross Selling Campaigns Salesforce Data Analysis AI Automation

Vice President of Marketing

Quantopian

Sep 2014 - Feb 2019 (4 years 5 months)

Built and led the marketing program for a pioneering crowd-sourced hedge fund platform, growing a global quantitative finance community to 300K+ members. Secured coverage in top-tier financial media and created QuantCon, a premier annual quant finance event.

Content Marketing Event Marketing Social Media Marketing Community Building Brand Management Public Relations Video Marketing Conversion Rate Optimization

Head of Marketing Communications

Thomson Reuters

Jan 2012 - May 2014 (2 years 4 months)

Drove 10% revenue growth for investment management B2B SaaS products through thought leadership content strategy and audience development. Published monthly newsletters to 150K+ subscribers across 190+ countries and grew social media following significantly.

Thought Leadership Content Strategy Audience Development Newsletter Publishing Social Media Marketing B2B SaaS Investment Management