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Jody Lakota

@jodylakota

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Senior marketing professional proficient in marketing strategy development and program execution.

United States

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What I'm looking for

Looking for a challenging role that leverages my marketing expertise to drive growth and revenue in a fast-paced, results-driven environment.

As a seasoned marketing expert, I have a proven track record of developing and executing successful marketing strategies that drive growth and revenue. With a background in product marketing, professional services marketing, and account-based marketing, I have worked with start-ups and Fortune 100 companies to deliver client-centric solutions that achieve results. My expertise lies in thinking analytically, demonstrating initiative and creativity, and leading virtual teams across matrixed organizations.

In my current role as Director, Global Head of Growth - Portfolio Industry Marketing at ZS Associates, I translate business objectives into audience-centric marketing strategies that drive customer value and company results. I have a strong ability to build and activate integrated campaigns, develop persona and buyer insights, and design messaging and content strategies that support campaign architectures.

Throughout my career, I have demonstrated my ability to excel in fast-paced, results-driven environments, and have a strong track record of managing staff and leading virtual teams. I am an enthusiastic and tactful leader who excels in effective human relations and has a strong ability to work with cross-functional teams to achieve business objectives.

Experience

Work history, roles, and key accomplishments

Current

Director, Global Head of Growth

Current

ZS Associates LLP

Feb 2022 - Present (3 years 3 months)

As the Director and Global Head of Growth at ZS Associates, I develop audience-centric marketing strategies and integrated campaigns to drive growth and market share. I lead teams in launching SaaS and AI offerings, optimizing campaigns, and building buyer insights aligned with industry trends.

Marketing Strategy Integrated Marketing SaaS Marketing Marketing Market Insights Customer Acquisition Market Analysis Team Leadership Digital Marketing

Director, US Private Equity Sector Marketing Leader

PricewaterhouseCoopers LLP (PwC)

Jun 2017 - Apr 2021 (3 years 10 months)

Led the marketing strategy for the Private Equity sector at PwC, executing multi-channel campaigns that enhanced client engagement and drove sales. Developed go-to-market strategies and established a sector content strategy to support client conversations and marketing goals.

Multi channel Marketing Go To Market Strategy Brand Development Market Intelligence Content Strategy Client Engagement Sales Enablement Budget Management

National Financial Services Marketing Leader

RSM US LLP

Sep 2008 - May 2017 (8 years 8 months)

Directed strategic marketing planning and campaign development for the financial services industry at RSM. Collaborated with leaders to implement marketing strategies, manage budgets, and analyze program results to drive growth and enhance client relationships.

Strategic Marketing Campaign Development Financial Services Budget Management Lead Generation Content Strategy Team Collaboration

Sr. Marketing Manager, National Accounts Marketing

Van Kampen Investments/Morgan Stanley Investment Management

May 2006 - Feb 2008 (1 year 9 months)

Managed national accounts marketing initiatives, developing strategies to enhance client engagement and drive sales growth. Collaborated with cross-functional teams to align marketing efforts with business objectives.