Jody Lakota

As a seasoned marketing expert, I have a proven track record of developing and executing successful marketing strategies that drive growth and revenue. With a background in product marketing, professional services marketing, and account-based marketing, I have worked with start-ups and Fortune 100 companies to deliver client-centric solutions that achieve results. My expertise lies in thinking analytically, demonstrating initiative and creativity, and leading virtual teams across matrixed organizations.

In my current role as Director, Global Head of Growth - Portfolio Industry Marketing at ZS Associates, I translate business objectives into audience-centric marketing strategies that drive customer value and company results. I have a strong ability to build and activate integrated campaigns, develop persona and buyer insights, and design messaging and content strategies that support campaign architectures.

Throughout my career, I have demonstrated my ability to excel in fast-paced, results-driven environments, and have a strong track record of managing staff and leading virtual teams. I am an enthusiastic and tactful leader who excels in effective human relations and has a strong ability to work with cross-functional teams to achieve business objectives.