Open to opportunities

Alexandra Marciniak

@alexandramarciniak

Message

I build B2B fintech marketing engines that turn complex products into enterprise pipeline and revenue.

United States

Message

I've led marketing for Vistra, Globacap, Blockchain.com, Goldman Sachs, and Bloomberg Tradebook, turning complex fintech and financial products into clear enterprise value propositions. At Vistra, I generated $7.4m in marketing-sourced ACV and built an events strategy that drove $4.4m in attributable pipeline.

Across global GTM launches, demand generation, sales enablement, and thought leadership, I've partnered closely with product, sales, and executive teams to grow institutional audiences. I’ve also built and scaled marketing teams, launched brands and products, and delivered measurable growth through ABM, content, PR, events, digital campaigns, and CRM-led optimization.

Experience

Work history, roles, and key accomplishments

Head of Americas Marketing

Vistra

Jan 2025 - Apr 2026 (1 year 3 months)

Led Americas marketing strategy, driving integrated campaigns across content, PR, events, ABM, and digital to support ICP-driven pipeline growth, generating $7.4m in marketing-sourced ACV. Developed events and sponsorship strategy, launched US-specific PR and thought leadership initiative, and supported post-acquisition M&A integration.

Marketing Strategy Integrated Campaigns Content Marketing PR Events ABM Digital Marketing Pipeline Growth M&A Integration

Global Head of Marketing

Globacap

Apr 2024 - May 2025 (1 year 1 month)

Spearheaded US market GTM launch for a private markets fintech platform, executing a comprehensive marketing strategy including landing pages, press, targeted emails, and digital advertising. Led redesign of company homepage for improved SEO and conversion, directed global Google SEM and LinkedIn lead generation campaigns, and partnered with executive leadership to develop a new brand.

Go To Market Strategy Digital Marketing SEO SEM LinkedIn Advertising Lead Generation Brand Development Web Design

Independent Marketing Advisor

Self Employed

Sep 2022 - Apr 2024 (1 year 7 months)

Advised B2B fintech, SaaS, and services companies on enterprise GTM, product launch, and demand generation strategies. Led investor relations and fundraising for a blockchain-focused VC fund, built GTM product launch strategy for a banking AI SaaS platform, and enhanced sales and marketing alignment for tech startups.

Go To Market Strategy Product Launch Demand Generation Investor Relations Fundraising CRM SEO Lead Generation

Head of Institutional Marketing & Sales Enablement

Blockchain.com

May 2022 - Aug 2022 (3 months)

Developed and executed marketing and sales enablement strategy for institutional offering to hedge funds and family offices, including messaging, re-branding, customer segmentation, sales training, collateral, and events. Enhanced quality of inbound leads by 16% month-over-month and built a centralized internal sales portal.

Marketing Strategy Sales Enablement Messaging Branding Customer Segmentation Salesforce Event Planning

Global Head of Marketing & Sales

Novae

Sep 2021 - May 2022 (8 months)

Built marketing and sales strategy for fintech product's US and international expansion, including pitch creation, target customer identification, and presenting to hundreds of consumer bank prospects. Implemented sales enablement strategy and supported Series B fundraising.

Marketing Strategy Sales Strategy Pitch Creation Customer Identification Sales Enablement Fundraising

Executive Director, Global Head of Marketing, Equity Electronic Trading

Goldman Sachs

Jun 2017 - Sep 2021 (4 years 3 months)

Built and led the global marketing function for the equity electronic trading business, developing strategy, budget, and operating model, and scaling to a team of 4 globally. Defined unique value propositions, coordinated product launches, built content marketing program, and led PR, awards, and industry visibility efforts.

Marketing Strategy Team Leadership Budget Management Branding Product Launch Content Marketing PR Campaign Management

Global & Regional Marketing Leadership – Tradebook

Bloomberg LP

Oct 2009 - May 2017 (7 years 7 months)

Led global and regional marketing for Bloomberg Tradebook, overseeing product launches, demand generation, events, PR, and partnerships across the US, EMEA, and APAC, managing a team of 3 marketers and a $2m annual budget. Produced 658 qualified marketing leads, created and scaled the firm's flagship Global Charity Trading Day, and designed integrated product marketing campaigns.