Kayo Iiyama

Provided e-commerce solutions for Japanese companies, building websites using Shopify and Magento, and executing brand marketing strategies to drive B2B sales growth.

Led global e-commerce and market expansion initiatives, achieving substantial growth in international markets. Increased inbound sales by 655% year-over-year and spearheaded US market expansion, resulting in 243% growth. Developed innovative marketing strategies and established strong brand presence.

Set up and managed e-commerce operations while overseeing B2B customer accounts and relationships. Developed marketing communications to enhance brand visibility and sales.

Founded and operated an e-commerce business importing Japanese tea, overseeing branding and marketing initiatives while establishing relationships with Japanese farmers for product sourcing.

Led a creative team in managing communication campaigns and localization for mobile applications. Sold educational packages to banks, schools, and brokerages.

Planned and organized promotion events, created promotion kits, and edited and wrote articles for magazine publication while assisting editors with various editorial tasks.

Managed EC mobile site renewal project and coordinated research, planning, and campaign implementation while overseeing promotional materials for affiliate marketing.

Managed design, planning, and marketing for a global hotel search website, coordinating production with creative teams and developing promotional campaigns.

Managed game content, UI and UX, and feature development while overseeing the design and planning of a website relaunch and producing an annual print brochure.

Completed a specialization in Business Foundations, focusing on essential business principles and practices.