Open to opportunities

Shoko Okiyama

@shokookiyama

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Experienced account manager specializing in e-commerce and digital marketing.

Japan

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What I'm looking for

I am looking for a role that allows me to leverage my marketing expertise in a collaborative environment, focusing on innovative strategies and customer engagement.

With a robust background in account management and online marketing, I have successfully navigated the complexities of the e-commerce landscape across various regions, including Japan and Southeast Asia. My experience spans managing international accounts, developing marketing strategies, and optimizing customer experiences to drive revenue growth.

Throughout my career, I have demonstrated a strong ability to analyze market trends and consumer behavior, allowing me to set effective KPIs and implement promotional activities that resonate with target audiences. My tenure at companies like Naos Japan and Artsy has honed my skills in vendor management, customer support, and strategic planning, ensuring that I consistently exceed client expectations and achieve business objectives.

I am passionate about leveraging my knowledge of Japanese culture and consumer behavior to create impactful marketing campaigns. I thrive in dynamic environments where I can collaborate with diverse teams and contribute to innovative solutions that enhance brand visibility and customer engagement.

Experience

Work history, roles, and key accomplishments

Current

E-Key Account Manager

Current

Naos Japan

Jun 2023 - Jan 2025 (1 year 7 months)

Managed key accounts for three skincare brands, focusing on KPI setting, promotional activities, product sales forecasting, and vendor management. Ensured compliance with legal standards while maximizing marketing messages.

KPIs Vendor Management Promotional Activities Sales Forecasting

Account Manager

Artsy

Feb 2021 - Jan 2023 (1 year 11 months)

Managed a portfolio of 150 international accounts, focusing on customer relationship building and implementing digital marketing strategies to exceed revenue retention goals.

Account Management Customer Relationship Management Digital Marketing Strategy Revenue Retention

Account Manager

Vestiaire Collective

Apr 2019 - Feb 2021 (1 year 10 months)

Focused on business development for luxury resale partners, managing API integration, PR activities, and account management for sellers, while optimizing catalog and pricing strategies.

Business Development API Integration PR Account Management

Communication Coordinator

Van Cleef & Arpels

Mar 2015 - Apr 2018 (3 years 1 month)

Planned and executed social media strategies, managed owned media, and directed online advertisements while overseeing vendor management and analyzing campaign performance.

Social Media Strategy Owned Media Campaign Analysis Vendor Management

Japan Project Manager

Zazzle

May 2013 - Dec 2014 (1 year 7 months)

Developed and implemented marketing strategies for Japan, focusing on SEO, SEM, and customer experience improvements while managing cross-department projects.

Marketing Strategy SEO SEM Customer Experience Project Management

Online Marketing Coordinator

CLARINS

Oct 2009 - Nov 2011 (2 years 1 month)

Directed online marketing campaigns, optimized websites for user experience, and managed e-commerce operations while ensuring compliance with regulations.

Online Marketing Website Optimization Campaign Management Compliance

Sales and Marketing Assistant

Ecotech IT Solutions Japan

Jul 2006 - Jul 2007 (11 months)

Conducted market research, created sales materials, and collaborated with engineers on website development while managing SEO and SEM keywords for clients.

Market Research Web Development SEO SEM