Looking for a job

Katie Martin

@katiemartin

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Digital fundraising specialist at OzHarvest leading Claude rollout, staff training, and guidance on useful automation.

Australia

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What I'm looking for

I'm moving toward AI consulting, bringing my experience in AI adoption and enablement, staff training, and identifying what is worth automating.

At OzHarvest, I'm the incoming Claude Coach, leading the organisation's Claude rollout through staff training, internal guidance, and decisions about what is worth automating. I also contributed to its 2025 AI focus group and 2026 AI taskforce.

At OzHarvest, I led digital fundraising strategy and campaign management. Digital programs increased on average year over year by 40%, and I led Giving Day digital assets for a program that raised $6 million+ in matched donations.

At the Australian Marine Conservation Society, I owned digital fundraising activity end to end and personally generated over $350,000 in appeal revenue. Social acquisition campaigns brought in 30,000+ new supporters, and I developed and optimised donor journeys.

At Cornucopia Consultancy, I managed fundraising campaigns and led a team of 30+ through organisational growth. I developed training materials and process documentation, and managed relationships with nonprofit clients and internal stakeholders. I'm moving toward AI consulting.

Experience

Work history, roles, and key accomplishments

Current

Customer Experience & Loyalty Specialist

Current

OzHarvest

Jan 2021 - Present (5 years 9 months)

Led digital fundraising strategy and campaign management, increasing supporter sentiment and digital programs by 40% YOY on average. Led Giving Day digital assets, raising over $6 million in matched donations, and launched lead generation acquiring over 45,000 new supporters.

AI Adoption Generative AI Stakeholder Management Digital Project Management Fundraising Strategy Email Marketing Customer Acquisition Agile Data Driven Marketing Audience Segmentation Telephone Fundraising (Telemarketing)UX Web Design Salesforce Marketing Cloud CMS Analytics Testing Meta

Digital Fundraising Specialist

Australian Marine Conservation Society

Jan 2020 - Dec 2021 (1 year 11 months)

Owned all digital fundraising activity end-to-end, generating over $350,000 in appeal revenue and acquiring 30,000+ new supporters. Managed agency relationships and optimized donor journeys to increase conversion rates.

Digital Fundraising Lead Generation Email Marketing Pages Social Media Buying Agency Management Stakeholder Management Donor Experience Improvement Automation Copywriting Campaign Management

Campaign Manager

Cornucopia Consultancy

Jan 2016 - Dec 2019 (3 years 11 months)

Led a fundraising team of 30+ through organizational growth, setting targets and coaching callers. Managed full-cycle campaign setup and delivery, developed training materials, and maintained client relationships with comprehensive reporting.

Team Leadership Campaign Management Data Analysis Training Process Development Stakeholder Management Client Management Reporting KPI Tracking Call Centre Operations

Fundraiser & Team Leader

Cornucopia Consultancy

Jan 2015 - Dec 2015 (11 months)

Consistently ranked as a top performer across various fundraising campaigns. Coached and mentored team members and delivered exceptional donor care while maintaining compliance.