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Minh Hoang

@minhhoang1

Marketing and campaign specialist at Bloom who grew program participation by 600% through integrated marketing during new-market expansion.

Australia
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At Bloom — Youth Innovation Centre, I grew program participation by 600% during new-market expansion through integrated marketing across events, newsletters, an online membership platform, and targeted email campaigns. I also advised more than 100 early-stage founders on go-to-market strategy.

At the eSafety Commissioner, Australian Government, I contributed to three national policy reforms: the Online Safety Act, the Social Media Minimum Age Act, and the Digital Duty of Care Act. I presented policy analysis to government and parliamentary audiences and engaged international counterparts on digital safety regulation.

As Project Coordinator, Innovation & Entrepreneurship at Murdoch University, I planned and executed multi-channel marketing campaigns and supervised a contractor marketing team. I also co-organised a startup incubator that awarded $10,000 in seed funding to student founders across three consecutive years, resulting in 80+ startups launched.

I'm currently Chair of the Next Gen Taskforce at the Australian Internet Governance Forum, directing production of a national policy report on Australia's Digital Duty of Care Bill and campaigns to communicate its findings. My work has also included strategic communications and government-relations campaigns at the Youth Affairs Council of Western Australia.

Experience

Work history, roles, and key accomplishments

AF
Current

Chair, Next Gen Taskforce

Australian Internet Governance Forum

Jan 2026 - Present (9 months)

Lead an interdisciplinary team and direct production of a national policy report on Australia's Digital Duty of Care Bill. Lead campaigns to communicate key findings to a multi-stakeholder audience and liaise with media to secure articles and interviews.

BC

Manager, Engagement & Community

Bloom — Youth Innovation Centre

Jan 2024 - Jan 2026 (2 years)

Grew program participation by 600% during new-market expansion by leading a team delivering integrated marketing across events, newsletters, CRM, and email campaigns. Increased social media performance significantly through channel-specific content strategy and editorial planning.

EG

Advisor

eSafety Commissioner, Australian Government

Jan 2024 - Jan 2026 (2 years)

Contributed to three national policy reforms including the Online Safety Act, the Social Media Minimum Age Act, and the Digital Duty of Care Act. Presented policy analysis to the Minister for Communications, Parliament's Committee, and 150+ public servants.

MU

Project Coordinator, Innovation & Entrepreneurship

Murdoch University

Jan 2021 - Dec 2023 (2 years 11 months)

Planned and executed end-to-end multi-channel marketing campaigns including newsletters, email campaigns, and social media content. Supervised a marketing team of contractors and coordinated high-profile events with university leadership and Forbes-featured entrepreneurs.

Education

Degrees, certifications, and relevant coursework

Murdoch University logoMU

Murdoch University

Bachelor of Commerce, Global Business & Politics

2019 - 2022

Bachelor of Commerce with a major in Global Business & Politics, conferred in August 2022. Relevant coursework includes Communication Strategy and Planning, Digital and Social Media Marketing, Web Analytics, and Global Marketing.

Tech stack

Software and tools used professionally

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