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@katiekazakevics
Strategic product leader with 10+ years building SaaS and fintech products and scaling high-performing teams.
I am a commercially-minded product leader with over a decade of experience owning product strategy and delivering SaaS and fintech solutions that drive measurable commercial outcomes. I specialise in aligning product vision with business goals and navigating complex stakeholder environments to launch impactful products.
At Voxpopme I led the creation of AI-powered tools, integrated screen recording into video surveys, built a proprietary video conferencing tool, and automated processes to reduce time to field by 40%, while presenting at UXDX Europe 2024. At Santander I progressed through roles from Risk Analyst to Senior Product Owner, leading platform migrations, SCA implementation, automated savings features, and journey-led pandemic relief initiatives.
I bring deep experience in AI/ML product innovation, journey optimisation, customer-centric design, and scaling product teams, backed by formal training in UX (NN/g) and leadership development. I am energized by opportunities to build customer-first products that unlock new revenue streams and improve user outcomes.
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Work history, roles, and key accomplishments
Voxpopme Ltd
Sep 2022 - Present (3 years 2 months)
Owned commercial strategy and roadmaps for B2B market research SaaS, launched an in-house AI moderator and proprietary video conferencing tool, and automated processes to reduce study completion time by 40%, unlocking new upsell revenue.
Santander UK
Oct 2018 - Sep 2022 (3 years 11 months)
Delivered customer journey improvements across digital banking, launched automated savings and SCA features, and led pandemic-responsive overdraft relief journeys while mentoring junior product managers.
Santander UK
Mar 2017 - Oct 2018 (1 year 7 months)
Led migration of Online Bank to a new platform, drove agile transformation, integrated third-party engagement platform, and managed incident resolution to maintain service continuity.
Santander UK
Jun 2013 - Mar 2017 (3 years 9 months)
Redesigned Online Bank end-to-end delivering a 6.5% satisfaction increase, led paper-free adoption workstream, and managed CMS migration to enable faster content updates and improved tracking.
Santander UK
Mar 2011 - Jun 2013 (2 years 3 months)
Launched a cross-channel transformation programme to break down silos, embedding customer-centric and journey-focused delivery practices across channels.
Santander UK
Jan 2009 - Mar 2011 (2 years 2 months)
Designed and implemented strategies, policies, and advisor toolkits to support mortgage negotiations, improving consistency and effectiveness across the branch network.
Alliance & Leicester
Oct 2005 - Dec 2008 (3 years 2 months)
Planned and coordinated migration to new lending and fraud decisioning systems, ensuring continuity and strengthened risk controls during transition.
Degrees, certifications, and relevant coursework
Master of Science, Management Science & Operational Research
2004 - 2005
Completed an MSc in Management Science & Operational Research focusing on quantitative decision-making and operational analysis.
Bachelor of Science (Hons), Computing & Management Science
2000 - 2004
Grade: 2:1
Earned a BSc (Hons) in Computing & Management Science with a 2:1, combining technical computing skills with business analysis.
Software and tools used professionally
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