SMSarah MacKenzie
@sarahmackenzie
Expert in product strategy and cross-functional leadership.
United KingdomWhat I'm looking for
I'm an accomplished product development leader with extensive experience in driving product strategy and scaling high-impact teams. My career has been marked by a proven track record of success in B2B, B2C, and B2B2C models, particularly in AI-driven product innovation and user experience design. At eFinancialCareers, I currently own the product vision and strategy for a £27m global recruitment marketplace, where I led a full re-platforming initiative that reversed a multi-year decline and grew key metrics by 200% in just 12 months.
Throughout my career, I have spearheaded AI initiatives that enhance personalization and automation, significantly improving user engagement and conversion rates. My leadership style focuses on building high-performing, data-driven teams, and I have successfully integrated SEO strategies into platform architecture, resulting in a substantial increase in organic traffic. I thrive in dynamic environments where I can leverage my expertise in product marketing, UX research, and cross-functional collaboration to deliver impactful results.
Experience
Work history, roles, and key accomplishments
EFVP Product Development
eFinancialCareers
Jul 2022 - Present (2 years 11 months)
Own product vision, strategy, and delivery for a £27m global recruitment marketplace. Led full re-platform and redesign of B2C web and mobile apps, reversing multi-year decline and growing key metrics by 200% in 12 months. Spearheaded AI initiatives to improve personalization and automation using proprietary financial data models.
Director Product Development
eFinancialCareers
Jan 2021 - Jul 2022 (1 year 6 months)
Developed a cohesive rolling roadmap, contributing to 22% revenue growth in 2021. Delivered new B2B and B2C products and led a team of product managers and designers to execute high-impact initiatives.
Senior Product Manager
eFinancialCareers
Jan 2018 - Feb 2021 (3 years 1 month)
Designed the B2C sign-up process, resulting in a 32% increase in new candidate registrations. Launched a job management feature that improved site visits by 12%. Led user research efforts for both B2B and B2C products.
Product Manager
eFinancialCareers
Dec 2016 - Jan 2018 (1 year 1 month)
Defined and delivered structured roadmaps and goals through multi-channel research. Launched a B2C iOS mobile app with a 4.7 user rating. Managed core platform changes for GDPR compliance.
Director of Client Solutions
eFinancialCareers
Dec 2014 - Dec 2016 (2 years)
Managed and launched a suite of 12 new products across multiple regions, achieving global sales exceeding $3 million in the first year. Led a team supporting significant sales growth.
Education
Degrees, certifications, and relevant coursework
RLRoyal Holloway University of London
Master of Science, Politics and Governance
2022 -
Pursuing an MSc in Democracy, Politics and Governance, focusing on the intersection of political theory and practical governance.
BUBrunel University
Bachelor of Arts, English and History
Completed a BA in English and History, exploring literary analysis and historical contexts.
Availability
Location
United KingdomAuthorized to work in
Job categories
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