Katia Paola Lonzoy Luján
@katiapaolalonzoylujn
Fast-learning digital sponge, soaking up new skills and ready to contribute!
BrazilWhat I'm looking for
Unlocking Success in Programmatic Advertising and Beyond
With a relentless drive for excellence and a proven track record of transformative leadership in programmatic advertising, I am Katia [Last Name], and I'm ready to bring my dynamic expertise to your team.
Over the past 5 years, I've immersed myself in the ever-evolving landscape of online programmatic advertising across Latin America. My journey has been defined by a commitment to innovation, a keen strategic vision, and an unwavering dedication to surpassing expectations.
As echoed by my esteemed colleagues, I've had the privilege of leading cross-functional teams to unparalleled success, driving revenue growth and fostering invaluable client relationships. With fluency in English, Portuguese, and Spanish, I've seamlessly navigated diverse cultural landscapes, ensuring effective communication and collaboration at every turn.
In my most recent role as Director of Programmatic Advertising for LatAm, I spearheaded initiatives that propelled publishers to new heights, leveraging cutting-edge ad optimization strategies to generate over USD 2MM in annual revenue. But my journey doesn't stop there.
From digital marketing to customer success, my multifaceted background has equipped me with a holistic understanding of the digital ecosystem. I thrive on embracing new challenges, leveraging my expertise to drive innovation and inspire those around me.
I believe that true leadership lies in humility, openness to feedback, and a relentless pursuit of growth. I am committed to fostering environments where creativity flourishes, ideas thrive, and teams excel.
As I embark on this next chapter, I am excited about the opportunity to collaborate with a team that shares my passion for pushing boundaries, creating impact, and shaping the future of digital advertising.
Digital growth enthusiast, ready to learn from the ground up! While I possess 5+ years of success leading programmatic advertising teams (generating over $2M annually), my true passion lies in expanding my knowledge across ALL facets of digital marketing. I'm eager to dive into areas like dropshipping, Google Ads, Facebook Ads, SEO, and more, and dedicate myself to becoming a valuable contributor, not a leader, in a dynamic, part-time environment. Let's chat - I'm a fast learner and a team player, ready to bring fresh perspectives and unwavering enthusiasm!
Let's connect and explore how my experience and vision can contribute to the continued success of your organization.
Experience
Ad Ops Latam - Leadership
Monetizemore
Mar 2021 - Present (3 years 2 months)
Lead the LATAM Team on developing relationships with publishers by helping them escalate their business on the Programmatic Advertising industry. Develop partnerships and opportunities with these publishers so we find ways to collaborate and develop new tech and features that can help them earn even higher revenues.
Have helped to increase company revenues in USD 2MM in the 2023.
Customer Relations Manager
Direct Auto Mall
Sep 2017 - Mar 2018 (6 months)
Responsible for supporting remotely customers in Massachusetts about the ITIN with credit Program. Qualifying leads from marketing campaigns as sales opportunities. Customize solutions to increase customer satisfaction. Use of CRM systems like DealerSocket, DealerTrack, BDC Central. Elaborate new processes to improve the development of the team.
Team Captain - Ad Optimization
Monetizemore
Apr 2018 - Jun 2020 (2 years 2 months)
Analyzed publisher ad inventory stack to determine best performing ad units, configured Header Bid set up, and conducted daily ad quality checks. Also performed daily analysis of publisher performance and ran monthly, annual comparative reports.
Trilingual Administrative Analyst
FRC Solucoes
Sep 2015 - Sep 2017 (2 years)
∙ Responsible for supporting partners in Latin America on Zebra Technologies Partner Connect portal in Spanish, English, and Portuguese.
Transition Process and test of functionality tools of Partner Connect Portal:
o Test, evaluate results, and propose enhancements and Partner Validation of the Release process of the new portal in Chicago- Lincolnshire.
Purchasing Process Coordinator
Unknown
Prepared and monitored the Purchasing Process of corporate clients, generating important savings through an innovating e-commerce tool: electronic auctions.
Sales Consultant
Unknown
Attended and negotiated new contracts to increase subscriptions and consolidate the electronic community.
Customer Service Assistant
Unknown
Developed the Monitory and Benefits Plan for long-term customers. Demonstrated excellent communication and negotiation skills.
Call Center Consultant
Unknown
Provided advisory and training about the use of B2MINING Platform in all its tools: e-procurement, e-factoring, and e-auction.
Billing Assistant
Unknown
Issued invoices to customers, updated customer’s payment status, negotiated financing plans, and managed overdue debts.
Marketing Capabilities Assistant
Belcorp
May 2013 - Nov 2014 (1 year 6 months)
Leadership of Fragrance Segmentation Project in 14 countries of LATAM. Trainee Brand Strategy: Analysis of Communication properties of Cosmetics global brands. Trainee Brand Project: Support on internationalization project for the Asian market.
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