Renata Macedo

Responsible for media planning, campaign setup, optimization, and reporting with a focus on data analysis for e-commerce. This role involves direct client interaction and requires strong digital media expertise.

Managed ad operations and account management, including media planning, creative QA, ad trafficking, and troubleshooting support. This role required strong web analytics skills and client-facing interactions.

Oversaw media planning and operations for onsite and offsite advertising, focusing on pricing exceptions and inventory analysis. This role required strong analytical skills and performance analysis.

Led strategic and communication planning for the Renault account, focusing on competitor tracking and consumer behavior studies. This role required strong market research skills.

Managed media planning and buying for global accounts like Intel and Microsoft, focusing on audience management and ROI performance optimization.

Defined KPIs and implemented digital media campaigns for major brands such as Motorola, Nestlé, and Unilever, focusing on campaign optimization.

Master in Economic Analysis program aimed at equipping high-potential leaders with the tools to accelerate and realize their career ambitions.

Bachelor in History program providing a comprehensive understanding of historical events and contexts.

Bachelor in Journalism program focusing on media practices, communication strategies, and journalistic ethics.