Open to opportunities

kathryn serio

@kathrynserio

Message

Dynamic CEO with a proven track record in sales growth.

United States

Message

What I'm looking for

I am looking for a role that challenges me and allows for growth, ideally in a dynamic company that values innovation and collaboration.

As the Chief Executive Officer of Keyflow USA, I have successfully driven first-year sales to exceed $2.6 million, with projections of reaching $5 million in the second year. My strategic partnerships, including establishing Chewy as an online partner, have resulted in significant sales growth and market penetration. I have developed comprehensive distribution channels and regulatory compliance across all 50 states, ensuring a robust foundation for our startup in the competitive equine feed market.

Previously, as Business Development Manager at HyGain Feeds USA, I achieved remarkable sales increases, growing monthly sales from $10,000 to $275,000 in just four months. My efforts in building sponsorship programs and enhancing brand visibility have led to a 1500% increase in sales across the east coast. My experience spans various roles in sales and management, where I consistently exceeded targets and built high-performing teams.

With a strong educational background in Economics from Virginia Tech and a commitment to excellence, I am passionate about leveraging my skills to drive growth and innovation in the equine industry. I thrive in dynamic environments and am dedicated to fostering relationships that contribute to long-term success.

Experience

Work history, roles, and key accomplishments

Current

Chief Executive Officer

Current

Keyflow USA

Sep 2023 - Present (1 year 9 months)

As CEO of Keyflow USA, I exceeded first-year sales targets with $2.6 million and established key partnerships, including Chewy. I developed the company's website and distribution channels, managed marketing initiatives, and created sponsorships to enhance visibility in the equine sector.

Sales Management Marketing Strategy Distribution Team Leadership Regulatory Compliance Sponsorship Management Customer Relationship Management

Business Development Manager

HyGain Feeds USA

Sep 2020 - Sep 2023 (3 years)

In my role at HyGain Feeds USA, I developed market strategies and distribution channels across the east coast, achieving significant sales growth. I created sponsorships and marketing initiatives that increased brand awareness and built a strong sales team.

Market Development Sales Growth Sponsorship Management Distribution Team Building Brand Awareness Sales Initiatives Client Relationship Management

Senior Territory Manager

American Regent Animal Health

Jan 2007 - Sep 2020 (13 years 8 months)

As Senior Territory Manager, I achieved record sales and was recognized in the President’s Club. I developed marketing materials and represented the sales team in high-level meetings, contributing to significant market growth.

Sales Management Territory Development Marketing Strategy Team Representation Market Analysis Presentation Skills Relationship Building Performance Metrics

Owner Manager

Timber Ridge Farm

Jan 1999 - Aug 2006 (7 years 7 months)

As the Owner Manager of Timber Ridge Farm, I managed a 22-stall equestrian facility, achieving full capacity and overseeing daily operations, horse training, and sales, while also maintaining a million-dollar operation.

Operations Management Equestrian Training Sales Management Business Development Customer Service Financial Management Marketing Strategy Team Leadership Problem Solving Time Management

Real Estate Salesperson

The Elebash Company

Sep 2002 - Jan 2004 (1 year 4 months)

As a Real Estate Salesperson, I successfully closed nearly $7 million in sales during my first year, demonstrating strong negotiation skills and the ability to build client relationships in a new market.

Negotiation Client Relationship Management Market Analysis Networking Customer Service Communication Skills Problem Solving Time Management

Sales Representative

Abbott Labs

Jan 1998 - Jan 2000 (2 years)

In my role at Abbott Labs, I successfully increased sales of Hytrin and Biaxin through targeted marketing strategies and strong relationships with healthcare professionals.

Client Relationship Management Market Analysis Sales Strategy Networking Communication Skills Time Management Customer Service

District Trainer

Bristol Myers Squibb

Jun 1995 - Jan 2000 (4 years 7 months)

As a District Trainer, I developed and implemented training programs for the sales team, contributing to increased market share and successful product launches.

Training Development Sales Strategy Market Analysis Team Leadership Communication Skills Product Launch Performance Metrics Relationship Building Problem Solving Time Management

Sales Representative

Johnson & Johnson

May 1989 - Jul 1992 (3 years 2 months)

In my role at Johnson & Johnson, I achieved significant sales growth and was recognized for my contributions to product launches and training initiatives.

Sales Management Product Launch Client Relationship Management Training Development Market Analysis Communication Skills Team Collaboration Customer Service Time Management

Manager, Junior’s Division

Macy's

Jan 1989 - Apr 1991 (2 years 3 months)

As the Manager of the Junior’s Division, I led a team to achieve the highest sales in the department, focusing on training and team cohesion to drive performance.