At Moko, I joined at startup and helped take the pet-care brand from concept through commercialization. I partnered with ownership on the brand identity, consumer story, operating model, and go-to-market strategy, while owning P&L and commercial priorities.
At Vetdiet, I led the North American commercial organization and P&L, scaling sales to $50M+ by year-end 2022 while delivering net profit 5% above plan. I also built a national distribution network reaching 3,000+ retailers and led expansion into Petco and Menards.
At BeOneBreed, I led U.S. sales strategy and expanded the North American business to $20M. Earlier, at Chicken Soup for the Soul, I helped grow the business from $20M to $35M in three years; at Mars, I built a commercial foundation across sales planning, customer marketing, and category insights.
