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Carri Brown

@carribrown

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Director of Biz Dev & Category Mgmt | CPG, Spirits, Fashion, BBQ | Growth & Relationship Leader

United States

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What I'm looking for

I am looking for a role that fosters innovation, values collaboration, and offers opportunities for growth.

I am a strategic executive with a proven track record of scaling premium brands across CPG, e-commerce, and retail. My expertise lies in unlocking multi-million dollar growth through data-driven sales strategies, team leadership, and next-level brand positioning. With a Master’s in Marketing and currently pursuing a Doctorate in Business, I am committed to continuous learning and innovation.

Throughout my career, I have successfully developed multi-channel sales strategies, launched impactful training programs, and forged executive-level relationships that have resulted in significant revenue increases. My experience includes leading teams to optimize product revenue, negotiate exclusive contracts, and drive brand growth through effective collaboration across departments.

Recognized for my transformational leadership and business development excellence, I have received multiple awards for my negotiation skills and success in category management. I thrive in dynamic environments where I can leverage my skills to drive results and foster a high-performance culture.

Experience

Work history, roles, and key accomplishments

National Sales Director

Swimline / Solstice Watersports

Sep 2024 - Nov 2024 (2 months)

Developed a multi-channel sales strategy that improved profitability and boosted key account performance. Launched a sales training program that increased team productivity by 25% and reinforced customer retention through structured key account planning.

Sales Strategy Key Account Management Sales Training Customer Retention

Social Media Manager

Maymoes Cajun Restaurant

May 2020 - May 2024 (4 years)

Managed social media platforms, increasing brand visibility by 50% after a feature on a popular TV show. Produced original content and implemented paid ad campaigns that improved ROI through analytics and influencer partnerships.

Social Media Management Content Creation Digital Marketing Analytics Influencer Marketing

Director of Category Management

BBQGuys.com

Dec 2016 - May 2024 (7 years 5 months)

Managed over $320M in annual product revenue, optimizing pricing and forecasting. Secured exclusive vendor contracts worth over $10M and built a high-performance category management team that boosted KPIs and reduced turnover by 40%.

Category Management Revenue Management Vendor Relations Team Leadership KPIs

Director of Business Development

BBQGuys.com

Dec 2016 - May 2024 (7 years 5 months)

Led national expansion for Blaze Grills, adding over $15M in revenue through new partnerships. Orchestrated a vendor-backed marketing campaign that generated a 30% lift in incremental revenue and strengthened cross-functional collaboration.

Business Development Revenue Marketing Campaigns Cross Functional Collaboration Partnership Management

Merchandising, Marketing & Sales

Hubbens Grocery

Dec 2010 - Feb 2016 (5 years 2 months)

Negotiated with distributors to secure liquor promotions, lifting category sales by 25-35%. Launched private-label CPG brands and executed local marketing events to boost community engagement.

Negotiation Community Engagement

Owner / Buyer / Store Manager

Little House & Co Boutique

Feb 2005 - Dec 2010 (5 years 10 months)

Founded and scaled a top junior boutique, securing exclusive lines from major brands. Led a team of 20-25, driving year-over-year growth through effective marketing and community collaborations.

Brand Development Team Leadership Marketing Strategy

District Sales Manager

Storehouse Furniture

May 2002 - Jan 2005 (2 years 8 months)

Oversaw 10 stores, executing a turnaround strategy that resulted in a 30%+ sales lift. Implemented new KPIs and CRM tools, enhancing customer service and profitability.

Sales Management KPIs Customer Service

Head of Sales & Marketing

Hubbard Meat Brokerage

Jul 1993 - Jan 1999 (5 years 6 months)

Built retail partnerships that drove over $25M in annual growth. Launched new product lines and negotiated wholesale distribution agreements to increase market share.

Sales Growth Retail Agreements Product Launch