Open to opportunities

Katerina Sergeyeva

@katerinasergeyeva

Message

I help B2B SaaS grow through structured, fast partner programs

Portugal

Message

What I'm looking for

Seeking a role where I can apply my expertise in partnerships and program development to scale impactful B2B ecosystems. I value a strong product, collaborative team, strategic freedom, and a culture that drives results. Growth potential and fair compensation are also important to me.

I design and manage partner programs for SaaS companies who are done with random deals, affiliate chaos, and guessing games.

We won’t chase revenue. We’ll set a sharp focus, define your partner types, and create a scalable structure — so revenue comes as a result, not as noise.

This is about building an ecosystem that filters, supports, and expands — sustainably.

Experience

Work history, roles, and key accomplishments

Global Partnerships Lead

Pipeline CRM

Jan 2024 - Jan 2025 (1 year)

Designed and launched a comprehensive Global Partnerships Program, including tiering models and partner activation materials. Onboarded 15+ partners, driving sales potential and co-sell opportunities. Provided strategic consulting across teams to optimize go-to-market strategies and enhance collaboration.

Global Partnerships Program Development Partner Management Strategic Consulting Sales Enablement Digital Marketing Cross Functional Collaboration Data Driven Strategies Partner Activation Materials

Partnerships & Growth Director

Mainstream

May 2022 - Aug 2023 (1 year 3 months)

Led regional expansion across five countries, establishing operations and generating $2M in opportunities. Implemented efficient processes and executed the Public Cloud program, creating new revenue streams and strategic partnerships with Microsoft and AWS.

Regional Expansion Sales Enablement Process Implementation Public Cloud Strategy Strategic Partnerships Negotiation Business Development Consulting Revenue Generation

Partner Development & Compete Manager

Microsoft

Jan 2016 - Jun 2021 (5 years 5 months)

Spearheaded channel growth initiatives, resulting in a 40% revenue increase. Managed a portfolio of over 40 partners, generating $2.5M in additional revenue. Collaborated with diverse partners and launched over 50 managed services based on Microsoft cloud solutions.

Channel Growth Partner Management Revenue Generation Strategic Recruitment Performance Tracking Managed Services Cross Functional Collaboration Data Driven Insights Consulting

Vendor Product and Marketing Manager

ComPortal LLP

Jan 2013 - Feb 2016 (3 years 1 month)

Managed marketing and product strategies for five vendors, focusing on budget planning, key metrics tracking, and go-to-market execution. Organized events and promoted products like Office 365 and Azure.

Product Management Marketing Strategy Budget Planning Metrics Tracking Go To Market Event Organization Vendor Management Campaign Execution

IoT Product & Key Partnerships Associate

Echelon-Geolife LLP

Oct 2009 - Jan 2013 (3 years 3 months)

Executed business development for IoT product lines, collaborating with stakeholders to develop product roadmaps and enhance partnerships across the company and with external vendors.

IoT Product Development Business Development Stakeholder Engagement Roadmap Development Partnership Management Vendor Collaboration Strategic Planning

Education

Degrees, certifications, and relevant coursework

Kazakh National Pedagogics University Named After Abay

Bachelor of Science, Psychology

Activities and societies: Courses and additional trainings: “Product University” practical accelerator - 2021; "Azure Fundamentals" - Microsoft; “Neuromarketing in business” – 2018; “Customer 2.0 Changing buying behavior” – Neural Impact onsite training, 2016-2017.