Katerina Sergeyeva

Designed and launched a comprehensive Global Partnerships Program, including tiering models and partner activation materials. Onboarded 15+ partners, driving sales potential and co-sell opportunities. Provided strategic consulting across teams to optimize go-to-market strategies and enhance collaboration.

Led regional expansion across five countries, establishing operations and generating $2M in opportunities. Implemented efficient processes and executed the Public Cloud program, creating new revenue streams and strategic partnerships with Microsoft and AWS.

Spearheaded channel growth initiatives, resulting in a 40% revenue increase. Managed a portfolio of over 40 partners, generating $2.5M in additional revenue. Collaborated with diverse partners and launched over 50 managed services based on Microsoft cloud solutions.

Managed marketing and product strategies for five vendors, focusing on budget planning, key metrics tracking, and go-to-market execution. Organized events and promoted products like Office 365 and Azure.

Executed business development for IoT product lines, collaborating with stakeholders to develop product roadmaps and enhance partnerships across the company and with external vendors.

Activities and societies: Courses and additional trainings: “Product University” practical accelerator - 2021; "Azure Fundamentals" - Microsoft; “Neuromarketing in business” – 2018; “Customer 2.0 Changing buying behavior” – Neural Impact onsite training, 2016-2017.