Seeking Customer Success, Business Development, Partnerships or Operations roles in health tech, wellness and SaaS. I bring 17+ years of GCC experience in commercial growth, customer experience and operations. Open to remote and UAE based opportunities.

Kate Davison
@katedavison
Commercial Growth, Customer Success & Operations Leader | 17+ Years Across the GCC | Health, Wellness & SaaS
What I'm looking for
I’m a commercial growth, customer experience and operations leader with 17+ years of experience across the GCC, spanning fitness, wellness and SaaS. I specialise in scaling businesses, developing products and partnerships, improving customer engagement and building high-performing teams.
At GymNation, I helped scale the BLITZ studio network from 5 to 12 locations across the UAE, Saudi Arabia and Bahrain. A programme relaunch increased unique class bookings by 157% year over year and grew Signature memberships by 83%.
Previously, as General Manager of GymNation Al Ain, I led commercial performance, growing active membership from 2,839 to 4,917 in seven months while generating monthly membership revenue exceeding AED 800K. I also led a sales team and worked cross-functionally with Marketing on campaigns, referrals and corporate partnerships.
My degree in Psychology from Durham University informs my interest in customer behaviour, engagement and wellbeing. I’m now looking to bring my commercial, operational and customer-facing experience into a forward-thinking business, particularly in health-tech, wellness technology, SaaS or innovative health and wellbeing companies.
I’m especially interested in Customer Success, Customer Experience, Onboarding, Partnerships, Business Development and Commercial Operations roles where I can help businesses grow, strengthen customer relationships and deliver meaningful value. I’m open to remote opportunities and suitable leadership roles in the UAE.
Experience
Work history, roles, and key accomplishments
Fitness & Wellness Coach
Various
Jan 2009 - Present (17 years 9 months)
Coached with leading UAE fitness brands, delivered group coaching, and founded a personal wellness coaching business.
Head of Signature Products - HIIT & BOX
GymNation
Apr 2025 - May 2026 (1 year 1 month)
Scaled HIIT studio network across UAE, KSA, and Bahrain, leading market entry and delivering a programme relaunch that drove significant growth in bookings and membership.
VP of Sales EMEA
CoverMe
Jan 2025 - Mar 2025 (2 months)
Built initial EMEA sales pipeline from zero within 60 days, implementing Apollo.io for prospecting and managing the full pipeline through Pipedrive.
General Manager
GymNation
Sep 2023 - Nov 2024 (1 year 2 months)
Owned full commercial performance of a gym, generating monthly membership revenue exceeding AED 800K and growing active membership significantly while maintaining low churn.
Operations Manager
SafeFit
Jun 2021 - Oct 2022 (1 year 4 months)
Developed brand from concept through fit-out of two facilities, collaborating across teams to deliver physical and digital customer experience and supporting product development.
Studio Manager | Head Coach | Coach
Orangetheory Fitness
Mar 2020 - May 2021 (1 year 2 months)
Managed full studio operations through COVID-19, maintaining member engagement and service continuity, and consistently achieved high class capacity as Head Coach and Coach.
Business Development & Partnerships Manager
Workfam
Jun 2019 - Mar 2020 (9 months)
Built a network of 60+ wellness service provider partners across the UAE, managing the full business development cycle and helping launch the SaaS platform with its first enterprise customer.
Sales & Business Development Executive
Wellness Masters Technology
Mar 2019 - May 2019 (2 months)
Field sales and business development for a wellness technology distributor, representing HydroMassage, EMS equipment, and Cryotherapy Chambers across the UAE.
Acting Club General Manager
Fitness First Middle East
Dec 2017 - Mar 2019 (1 year 3 months)
Managed commercial performance and P&L across two clubs, generating significant monthly revenue and achieving sales and attrition budgets.
Wellness Coach | Wellness Director
The Retreat Palm Dubai | Bare Fitness
Jan 2015 - Nov 2017 (2 years 10 months)
Served as founding team member for a holistic wellness resort and a boutique nutrition-focused fitness studio, assisting in fit-out, launch, and daily operations.
Education
Degrees, certifications, and relevant coursework
Augment Business School
MBA, Business
Completed an MBA at Augment Business School in 2024.
Institute of Transformational Nutrition
CTNC, Nutrition
Completed Transformational Nutrition Coach, CTNC, at the Institute of Transformational Nutrition in 2016.
Shades of Yoga
RYT 200, Yoga
Completed Yoga Teacher Training, RYT 200, at Shades of Yoga in 2015.
Premier Training International
Diploma, Personal Training
Grade: REPs Level 3
Completed a Diploma in Personal Training, REPs Level 3, at Premier Training International in 2009.
University of Durham
BSc, Psychology
2003 - 2006
Grade: 1st Class Hons
Earned a BSc in Psychology with First Class Honours from the University of Durham from 2003 to 2006.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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