Daniel Moses
@danielmoses2
I drive adoption and retention in customer success through data-led coaching.
United KingdomWhat I'm looking for
I’m a customer-success and operations leader with 10+ years improving satisfaction, adoption, and retention in regulated, high-trust service environments. I build repeatable journeys that take customers from onboarding through renewal and expansion.
I’ve owned commercial accountability alongside sound judgement—using customer feedback and performance evidence to spot risk early and intervene fast. In my online coaching work, I built a recurring-revenue service to approximately £4,000 MRR and personally managed up to 20 active customer relationships, with average tenure around 12 months.
In leadership roles, I combine frontline insight with governance and compliance. I’ve maintained site-level customer satisfaction as a consistent standard (including improving satisfaction by 15% within six months at Edinburgh Straiton) while acting as a senior escalation point for sensitive customer, colleague, contractor, and compliance matters.
I’m also process-driven: I run audits, training, and continuous-improvement activity, turning lessons learned into clearer expectations and accountable records. I bring an AI-curious, technology-confident approach—using tools and rapid adoption to strengthen customer health, value communication, and outcomes over time.
Experience
Work history, roles, and key accomplishments
Founder & Online Coach
Coached by Daniel Ltd
Jan 2024 - Present (2 years 6 months)
Built and ran a recurring-revenue online fitness coaching service, managing up to 20 active customer relationships. Owned onboarding through retention, renewal, and expansion by tracking engagement, outcomes, feedback, and payment status and turning feedback into updated guidance and success plans.
Owned customer experience, commercial delivery, and operating compliance for the Glenrothes site, balancing service outcomes with safety and national standards. Served as a senior escalation point, led audits/training, and used feedback and performance evidence to improve satisfaction at Edinburgh Straiton by 15% within six months.
Led performance in a high-volume urban club, covering customer experience, membership activity, staffing, compliance, and operational delivery. Improved team coordination and operating consistency through visible leadership, clear expectations, and structured reviews.
Supported commercial, people, and operational delivery and contributed to improved customer satisfaction from 34% to 65%, eight points above company average. Helped strengthen customer-focused execution through ongoing support and coordination.
Built and retained a personal client base using consultative selling, demonstrations, tailored programmes, progress reviews, and dependable relationship management. Focused on client outcomes and retention through structured coaching and ongoing check-ins.
Education
Degrees, certifications, and relevant coursework
Focus Training
NVQ Level 3, Sports Therapy
2017 -
Completed an NVQ Level 3 qualification in Sports Therapy from Focus Training in 2017.
FIIT Training International
NVQ Level 3, Personal Training
2015 -
Completed an NVQ Level 3 qualification in Personal Training from FIIT Training International in 2015.
University of Cumbria
Certificate of Higher Education, Media Studies
2008 -
Earned a Certificate of Higher Education in Media Studies from the University of Cumbria in 2008.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Job categories
Skills
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