Bianca van Elteren

Owned onboarding for FACEGYM's franchise network across the UK and India, ensuring operational alignment and brand compliance. Mapped a 6-year, 28-site UK growth plan and built the franchise portal, operating model, and training curriculum.

Led the UK market entry for STRONG Pilates, adapting the Australian playbook to local operations and marketing. Managed a team of 6, kept franchisee launches on schedule, and ran presale campaigns to build membership pipelines.

Built content and campaigns, including scripted work with ambassadors, to keep F45 visible and engaging. Reworked UK marketing to be more local and inclusive, and helped run flagship events to engage the community.

Developed pre- and post-launch marketing plans for the UK, EU, and Middle East, using local data to drive awareness and sign-ups. Provided hands-on marketing support to studio partners and managed customer communication end-to-end.

Managed equipment orders and logistics for franchisees across a global network, including procurement and supplier relationships. Improved delivery routing and shipment scheduling using data to reduce fulfillment time.

Wrote for national and international print and media outlets and managed the company's PR and media bookings. Managed relationships with sponsored athletes, bloggers, and social ambassadors, and partnered with sales to track wellness industry trends.

Completed a Bachelor of Public Relations, gaining skills in communication and media relations.

Earned a Diploma of Photography, developing technical and creative photography skills.