Open to opportunities

James Alsup

@jamesalsup

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Growth-focused marketing leader driving demand generation and operations excellence.

United States

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What I'm looking for

I seek a senior marketing role focusing on demand generation, data-driven ROI, agile teams, cross-functional leadership, and measurable pipeline growth.

I am a data-driven marketing leader with over 10 years of experience in demand generation, digital media, and marketing operations. I specialize in reducing customer acquisition costs, scaling digital engagement, and implementing agile methodologies to improve team efficiency and marketing ROI.

At Jellyvision and prior roles I governed large digital ad budgets, delivered major CPL and CPM reductions, and built multi-threaded nurture programs and high-impact paid media strategies that influenced the majority of won opportunities. I am passionate about leveraging analytics, cross-functional collaboration, and modern martech to drive predictable pipeline and revenue growth.

Experience

Work history, roles, and key accomplishments

Current

Associate Director, Demand Generation

Current

Jellyvision

Jan 2022 - Present (3 years 11 months)

Led paid media strategy and operations, governing a $750,000 digital ad budget and driving a 61% reduction in CPL and 70% reduction in CPM while influencing 90% of won opportunities.

Demand Generation Paid Media Budget Management Agile Marketing 6Sense Performance Optimization

Marketing Campaign Manager

Zillow

Jan 2021 - Jan 2022 (1 year)

Led digital marketing strategy and paid social for the ShowingTime division, introducing agile methodologies and optimizing retargeting to reduce CPC by $2 year-over-year while growing market share in a challenging region.

Paid Social Retargeting Agile Marketing ABM Digital Media Planning

Manager of Digital Media

The Mx Group

Jan 2019 - Jan 2021 (2 years)

Spearheaded agency digital marketing (SEO, PPC, social, display) and implemented Scrum, driving 136% social engagement growth, doubling LinkedIn audience, and improving unique visitors ~60% annually.

SEO PPC Social Media Agile Scrum Content Strategy Website Optimization Conversion Rate Optimization Client Management

Digital Strategy Lead

Topfire Digital Marketing

Jan 2016 - Jan 2018 (2 years)

Led content, video, SEM and social teams and revamped onboarding and UX to double agency lead generation and conversion rates within three months.

Content Strategy SEM Video Production Lead Generation Onboarding Paid Social Conversion Rate Optimization

Manager, Digital Media Strategy

Evangelical Lutheran Church in America

Jan 2015 - Jan 2016 (1 year)

Managed a $1M digital media and development P&L, led FED and video teams, launched new revenue streams for owned properties, and completed a 15,000-page site transition increasing repeat visitors 12%.

P&L management Digital Strategy Video Production Revenue Generation Team Leadership