Katarina Ivanovic

I’m an Associate Marketing Manager focused on driving potato demand through domestic marketing campaigns across retail, foodservice, and consumer programs. I translate performance data into clear quarterly reporting and present insights to industry stakeholders, including board meetings.

Previously, as an Assistant Global Marketing Manager, I supported campaign execution across the U.S. and international markets (Asia, the GCC, and Latin America). I also helped develop influencer and social media initiatives and led on-site engagement at consumer-facing events like marathons and college campus activations.

Earlier experience includes a Marketing Intern role where I conducted market research in the natural and organic CPG space, managed digital and email content, and analyzed metrics to improve performance. I bring a data-driven mindset supported by tools like Circana, Google Analytics, Alteryx Designer Core, and BigQuery (SQL), and I enjoy using those insights to inform smarter marketing decisions.