Open to opportunities

Rocio Belen Montoya Pereyra

@rociobelenmontoyaper

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Digital marketing professional with expertise in data-driven strategies.

United States

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What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can contribute to impactful marketing strategies and grow within a collaborative team.

I am a digital marketing professional with a strong background in social media, content creation, and data-driven marketing. My experience spans various roles, including my recent position as a Digital Marketing Analyst at Vrand Marketing Studio, where I successfully defined outreach strategies for multiple clients, generating over 250 marketing qualified leads through targeted campaigns.

Throughout my career, I have developed a keen ability to analyze data and create impactful marketing strategies. At TE Connectivity, I led the development of marketing assets that significantly raised brand awareness and engagement among key industry players. My proficiency in tools like Google Analytics, Sprout Social, and Looker Studio has enabled me to track performance metrics effectively and optimize campaigns for better results.

With a Bachelor's degree in Public Relations and certifications in Google Digital Marketing and E-commerce, I am committed to continuous learning and professional growth. I thrive in collaborative environments and am passionate about leveraging my skills to drive business success and enhance brand visibility.

Experience

Work history, roles, and key accomplishments

Digital Marketing Analyst

Vrand Marketing Studio

Apr 2024 - May 2024 (1 month)

As a Digital Marketing Analyst, I developed outreach strategies for clients, generating over 250 MQLs through LinkedIn and email campaigns. I built dashboards in Looker Studio to track KPIs and created a content marketing strategy that included social media posts, blog articles, and an eBook.

Digital Marketing Lead Generation Looker Studio Google Ads LinkedIn Ads Content Creation Data Analysis Email Campaigns Social Media Strategy B2B Marketing

Marketing Intern

TE Connectivity

Jul 2023 - Nov 2023 (4 months)

In my role as a Marketing Intern, I led the development of marketing assets, tracked engagement metrics, and created collateral for webinars. My efforts resulted in significant brand awareness and engagement among key accounts.

Marketing Strategy Content Creation Demand Generation Email Marketing Salesforce Data Analysis

Communications Intern

New America

Aug 2022 - Jan 2023 (5 months)

As a Communications Intern, I crafted over 550 social media posts and tracked media mentions to enhance New America's outreach. I supported communication plans and analyzed performance metrics to inform future strategies.

Social Media Management Content Creation Communication Strategy Data Analysis Sprout Social

Summer Marketing Intern

TE Connectivity

May 2022 - Aug 2022 (3 months)

During my Summer Internship, I collaborated with multiple departments to create product videos and optimized Google Search Ads, significantly enhancing click-through rates and web traffic.

Video Production Product Marketing Data Analysis Project Management Content Development

Education

Degrees, certifications, and relevant coursework

Blas Pascal University

Bachelor's degree, Public Relations

2019 - 2023

Grade: 9.57/10

Graduated with a Bachelor's degree in Public Relations, achieving a GPA of 9.57/10. Received the Academic Award of Santander Bank for being in the top 500 college students nationally from 2020 through 2024.

Muskingum University

J-1 Exchange Program, Education

2021 - 2022

Activities and societies: World Languages Club, Muskingum Communication Association (Social Media Director)

Participated as a J-1 exchange student and served as a Spanish Teaching Assistant. Engaged in organizations such as the World Languages Club and Muskingum Communication Association as Social Media Director.