Finson Theos

I graduated with a bachelor of science in marketing at Rochester Institute of Technology (Saunders College of Business, AACSB-accredited), focused on turning research into campaigns people actually respond to. I combine a strong foundation in consumer behavior and marketing strategy with hands-on planning and execution.

In my experience building marketing plans and campaigns, I’ve worked directly to refine strategy based on real insights. For “Major Choice,” I developed a market plan to penetrate the a new market—delivering market insights, collaborating on next steps, and adjusting approaches as needed. For the “Study Abroad Incubator,” I tackled young adults’ lack of financial literacy by building a brand from scratch through customer analysis, in-person prototype demos, and multiple marketing campaigns.

I’m also energized by cross-channel creative that still stays anchored in audience and brand alignment. Through “Designing Communication Campaigns,” I supported a Danish brewery by creating targeted commercial spots, developing concepts based on brand strategy and audience insights, and overseeing production to ensure cross-channel consistency—translating strategy into measurable visibility.