Open to opportunities

Madison Sacks

@madisonsacks

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Brand marketer specializing in digital strategy, paid media, and consumer growth for CPG brands.

United States

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What I'm looking for

I seek a cross-functional marketing role where I can lead digital and integrated campaigns, drive measurable consumer growth, and collaborate with agencies and stakeholders to scale CPG brand performance.

I am a results-driven brand marketer with deep experience leading digital strategy, paid media, CRM, and integrated marketing for major CPG brands. At Gerber (Nestlé) I led media investment and creative briefings for large campaigns, managed a $15M media budget across Paid Social, Linear TV, Search and retail media, and drove measurable performance gains including a 10% CTR increase on Meta and best-in-company Cost Per Lead ($0.43).

I launched product and packaging initiatives that supported significant business growth—helping bring six new SKUs to market and anticipated incremental revenue of $17M—and executed targeted promotions and coupon programs that increased conversion and ROI. I combine cross-functional leadership, analytical rigor, and creative strategy to build full-funnel campaigns that grow awareness, household penetration, and purchase frequency.

Experience

Work history, roles, and key accomplishments

Current

Brand Marketing Associate

Current

Nestlé - Gerber

Jan 2025 - Present (9 months)

Develop and execute integrated marketing and media strategies for the Gerber brand, managing a $15M media budget and leading major campaigns (Gerber Members Week & Photo Search) to grow awareness, household penetration, and purchase frequency.

Media Strategy Paid Social Linear TV YouTube Budget Management Performance Analysis

Associate Brand Manager

Nestlé - Gerber

Aug 2024 - Jan 2025 (5 months)

Owned brand positioning and go-to-market for Gerber Meals ($70M business), launching six SKUs that drove an estimated $17M incremental growth and secured nationwide retail distribution.

Positioning Product Launch Packaging Design P&L management Consumer Insights Cross Functional Collaboration

Digital Strategy Specialist

Nestlé - Gerber

Nov 2022 - Aug 2024 (1 year 9 months)

Led paid acquisition, CRM and creative strategy, adding 1.5M consumers to CRM and improving acquisition by 250k YoY; delivered best-in-company CPL ($0.43) and launched initiatives like My Menu Planner driving 59% sales lift.

Paid Acquisition Email Marketing Creative Strategy Performance Optimization Consumer Data

Digital Buyer

Media Works, Ltd.

Mar 2021 - Nov 2022 (1 year 8 months)

Managed digital advertising (social, display, programmatic, video) for agency accounts, increasing leads for Becton, Dickinson & Company by 200% YoY and building targeted audience strategies.

Digital Buying Programmatic Audience Targeting Campaign Analysis Reporting

Media Coordinator

Media Works, Ltd.

Sep 2019 - Mar 2021 (1 year 6 months)

Trafficked creative assets, managed print placements and social campaign implementation, and provided campaign performance analysis to inform media planning decisions.

Ad Trafficking Social Media Implementation Print Ad Coordination Market Research Client Communication