Margaret User
@margaretuser2
Marketing Manager blending data and creativity to build campaigns that connect with target audiences.
United StatesWhat I'm looking for
I’m a Marketing Manager who blends data and creativity to build campaigns that connect with target audiences. I focus on research, media performance tracking, and insight generation to guide planning decisions and strengthen team outcomes.
Most recently, I increased unique visitors by 34% across website and social media channels over 2 years, expanding visibility on Instagram and Facebook. I architected content creation, curation, and scheduling, with 65% of reach generated from non-followers, and built customer engagement plans that improved retention and brand loyalty.
Earlier, I researched influencer prospects and launched 7 influencer campaigns to expand brand awareness during a 3-month internship. I also executed market research projects end to end through focus groups, surveys, and interviews to uncover customer needs, behaviors, and industry perception trends.
I bring a structured, communicative approach shaped by classroom experience and client-facing work. As an Educator, I analyzed performance metrics and feedback data to identify improvement opportunities, and as an Account Executive I directed a team of 7 to align deliverables with client expectations.
Experience
Work history, roles, and key accomplishments
Marketing Intern
Vandergeeten
Researched competitor trends and market position, then delivered insights to leadership. Collected and analyzed data from multiple sources to create market research reports and support external client relationships.
Marketing Intern
Butter & Crust
Researched influencer prospects and launched 7 influencer campaigns, expanding brand awareness during a 3-month internship. Conducted primary and secondary research using focus groups, surveys, and interviews to inform marketing strategy.
Education
Degrees, certifications, and relevant coursework
Boston University
Master of Science, Advertising
Activities and societies: Study abroad: London, UK (marketing for a subscription-based startup); Research project: why micro-influencers from TikTok have changed the game.
Earned a Master of Science in Advertising with coursework focused on International Business, including Negotiation and Diplomacy. Completed a study abroad in London for marketing work and conducted a research project on TikTok micro-influencers.
Oglethorpe University
Bachelor of Science, Business Administration
Activities and societies: Sociology minor; Study abroad: Shanghai, China (food and beverage); Study abroad: Bengaluru, India (non-profit women’s services).
Earned a Bachelor of Science in Business Administration with a Sociology minor. Completed study abroad experiences in Shanghai and Bengaluru focused on food and beverage and non-profit women’s services.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Skills
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