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Kashish Saini

@kashishsaini1

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I drive app growth and paid acquisition through ROI-focused, multi-channel performance marketing.

India

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What I'm looking for

I'm looking to lead ROI-driven growth and paid acquisition across app or digital products, with ownership of budgets, funnel optimization, retention, and scalable multi-channel campaigns.

I've managed performance marketing and growth programs for Dabur at Starcom, Josh Talks AI, and Krishify, using paid media to drive acquisition, retention, and measurable revenue.

At Josh Talks, I managed ₹20M in monthly ad spend across multi-channel acquisition and generated ₹48.81M in monthly revenue from paid channels. I also improved trial-to-paid conversion from 12% to 30% through funnel optimization and cohort analysis.

At Krishify, I built push notification strategy that drove 60% DAU and 35% Day-1 retention, while achieving CPI benchmarks of ₹1.5 on Meta and ₹1.8 on Google. I work across Google, Meta, LinkedIn, ASO, analytics, A/B testing, and re-engagement to scale ROI-driven growth.

Experience

Work history, roles, and key accomplishments

Manager- Digital

Starcom (Publicis Groupe)

Apr 2026 - Aug 2026 (4 months)

Managed paid ad campaigns for FMCG brand Dabur across multiple channels, handling monthly budgets over ₹50M and optimizing for CPV, CPC, CPM, CPI, CPA, and ROAS. Developed strategic media planning initiatives to maximize brand visibility and campaign efficiency.

Google Ads Meta Ads LinkedIn Ads Media Planning Campaign Optimization Budget Management Performance Analysis ROI Optimization