Open to opportunities

Ipsita Biswas

@ipsitabiswas

Data-driven marketing leader specializing in performance media, retention, and measurable ROI growth across Google, Meta, and TikTok.

India

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What I'm looking for

I’m looking to drive end-to-end performance growth—paid acquisition, retention/CRM, and experimentation—using data dashboards and GenAI-backed insights to consistently hit ROAS, CAC, and conversion targets.

I’m a data-driven digital marketer with 7 years of experience helping brands grow, acquire new users, improve retention, and achieve ROI goals through disciplined performance marketing. I’ve owned paid media strategy across TOFU and BOFU, managed recurring in-app and CRM retargeting, and tracked KPIs like CAC and ROAS with consistent weekly visibility.

Most recently, I scaled paid media execution across Google and Meta while building campaign performance dashboards on Appsflyer. Earlier, I delivered standout results by spearheading TikTok Ads scaling (9x conversion growth) with a 66% CAC drop, and by scaling MAU 10x with a 30% retention improvement using Google Ads, Meta, Twitter, and adtech platforms.

Experience

Work history, roles, and key accomplishments

Assistant Marketing Manager

Flipkart

Jul 2024 - Apr 2026 (1 year 9 months)

Owned and executed Google and Meta paid media campaigns across TOFU and BOFU strategies. Built Appsflyer performance dashboards and led in-app and CRM retargeting, tracking KPIs like CAC and ROAS.

Google Ads Meta Ads Appsflyer Retargeting In App Campaigns Performance Dashboards KPI Tracking ROAS

Performance Marketing Manager

Bright Money

May 2023 - Apr 2024 (11 months)

Scaled TikTok Ads to drive 9x conversion growth over 8 months while reducing CAC by 66%. Led multi-channel acquisition campaigns across Google, Meta, TikTok, and Snapchat, using Mixpanel and Singular for daily KPI reporting.

Google Ads Meta Ads Mixpanel UGC Partnerships Conversion Rate Optimization

Sr. Associate: Performance Marketing

TickerTape

Oct 2021 - May 2023 (1 year 7 months)

Scaled MAU by 10x and improved retention by 30% using Google Ads, Meta, and Twitter alongside adtech platforms. Optimized ASO via A/B testing, ran app engagement with affiliates, and monitored growth with Branch (MMP), Amplitude, and GA4.

Google Ads Meta Ads ASO A B Testing Branch Amplitude GA4 Affiliate Marketing

Digital Marketing Executive

NoBroker

Jan 2020 - Sep 2021 (1 year 8 months)

Increased qualified leads by 18% through hyperlocal targeting and segmentation on Google Search. Managed SEM and paid lead gen across multiple verticals, deployed CRM campaigns in MoEngage, and conducted keyword and competitor research.

Google Ads SEM Facebook Ads Keyword Research Competitor Analysis Bing Ads

Digital Marketing Executive

TopRankers

Apr 2019 - Jan 2020 (9 months)

Managed lead generation campaigns on Google and Meta and improved landing page performance through ongoing optimization. Launched email and push campaigns to support acquisition and engagement.

Google Ads Meta Ads Lead Generation Landing Page Optimization Email Campaigns Push Notifications Conversion Optimization Performance Marketing