Looking for Performance Marketing, Growth Marketing, Paid Media or Paid Acquisition roles across Amazon Ads, Google Ads & Meta Ads. Interested in Ecommerce, Quick Commerce, D2C, SaaS & B2B. Passionate about data-driven growth, ROAS/CAC optimization and revenue. Open to IC and people-management roles.
Dutta Ria
@riadutta
Paid ads marketer with 5+ years of experience in Amazon Ads, Google Ads and Meta Ads, Campaign Management and Performance Marketing.
What I'm looking for
I’m a performance and growth marketer with 5+ years of experience solving growth and acquisition problems through data-driven paid media, full-funnel marketing, and digital strategy.
I’ve managed ₹5Cr+ in monthly advertising budgets across portfolios/accounts, working across Ecommerce and Quick Commerce platforms, as well as Google Ads and Meta Ads. My experience spans the complete performance marketing funnel — from brand awareness and customer acquisition to lead generation, ecommerce sales, conversion optimisation and revenue growth.
Over the years, I’ve worked across diverse business models and industries including D2C, Ecommerce, Quick Commerce, SaaS, FMCG, B2B and EdTech, giving me the ability to adapt performance strategies based on different customer journeys, business objectives and growth challenges.
Experience
Work history, roles, and key accomplishments
Managed Amazon India Sponsored Ads portfolios for 26+ brands with INR 5 Cr+ monthly ad spend across competitive categories including Beauty and Personal Care. Improved a brand's monthly ROAS by 30% (1.8 to 2.3) through data-driven optimization of bids, targeting, and campaign structure. Delivered 115% uplift in ad sales against BAU
Digital Marketing Manager
Vtiger CRM
Feb 2023 - Aug 2025 (2 years 6 months)
Managed end-to-end paid campaigns across Meta Ads, Google Search, and Display Ads. Achieved 20% growth in monthly revenue. Cut CPL from INR 1,200 to INR 250. Drove 30% increase in quarterly sales while reducing advertising costs by 61%. Increased website traffic to landing and product pages by 160% quarter-on-quarter. Achieved 15-25% improvement in conversion rates through CRO
Education
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Dutta hasn't added their education
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