Aditya Srivastava
@adityasrivastava5
I build retention campaigns that improve engagement and conversions across DTC and EdTech.
IndiaWhat I'm looking for
At Paytm, I owned campaign QA for the central growth team, debugging campaign setup, event tracking, and API triggers before customer-facing launches. I also managed campaign datasets and helped refine troubleshooting SOPs for more consistent execution.
At entri.app, I planned and executed in-app retention campaigns across three course categories, from copywriting and creative coordination to segmentation and performance analysis. One promotion I planned and executed increased conversions by 20%, while I also led influencer initiatives that expanded reach and user acquisition.
I've also built YouTube content strategies, developed multilingual scripts at Josh Talks, and brought reporting and field-interview experience from journalism. I use CleverTap, MoEngage, Zoko, Google Analytics, and AI-assisted research to create accurate, brand-aligned growth campaigns.
Experience
Work history, roles, and key accomplishments
Owned campaign QA within the central growth team, following structured SOPs to categorize and debug issues across campaign setup, event tracking, and API triggers. Managed campaign datasets and used analytics tools to drive evidence-based decisions on messaging and targeting.
Education
Degrees, certifications, and relevant coursework
D.D.U. Gorakhpur University
Master of Philosophy, Philosophy
Pursued a Master's of Philosophy degree at D.D.U. Gorakhpur University.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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