I'm looking for growth & performance marketing roles.
SKLooking for a job
Shivam Kumar
@shivamkumar
Performance & Growth Marketing Manager - Meta & Google Ads Specialist
IndiaWhat I'm looking for
I'm a Performance marketing manager at RARIO with around 5 years of experience in user acquisition via paid ads, marketing analytics, CRM automation, and Influencer marketing. Before joining RARIO, I led the growth and acquisition of LetyShops in India, helping the company achieve exponential growth in the region.
Experience
RACurrent
Performance Marketing Manager
Rario
Sep 2022 - Present (1 year 8 months)
• Achieved 66% higher bottom-of-funnel conversions through successful Google and Facebook paid campaigns.
• Reduced CPA from $40-50 to $20-25, with a 50% drop during the IPL season.
• Led a large-scale PPC campaign, securing 600K installs at industry-leading CPI and CPB rates.
• Proficiently resolved conversion tracking errors
• Managed a $500K ad budget for a successful PPC campaign during IPL.
LEMarketing Manager
Letyshops
Feb 2020 - Sep 2022 (2 years 7 months)
• Led 400+ influencer campaigns in India, strategically allocating a $650K budget.
• Drove LetyShops installs from 100 to 1 million with cost-effective CAC.
• Demonstrated adeptness in influencer contract drafting, fee negotiations, and end-to-end relationship management.
• Utilized PowerBI and Data Studio for data analysis.
• Managed $500K digital marketing budgets effectively.
HBManager
HDFC Bank
Jun 2018 - Oct 2019 (1 year 4 months)
• Managing the High Net Worth clients of the Bank
• Achieving the Business targets assigned in terms of cross-selling, enhancing, and upgrading the High Net Worth relationships.
• To maintain efficient operations by ensuring adherence to the processes, maintaining high level of compliance, maintenance of records, etc.
• Responsible for Customer relationship & Team Management
Tech stack
Learn about the tools and technologies that Shivam likes to use.
Availability
Looking for a job
Location
IndiaAuthorized to work in
Website
youtu.be/9rQyIZ6ZehwSalary expectations
2k-3k USD
Social media
Job categories
Skills
Google AdsGoogle AdwordsGoogle AnalyticsGoogle Tag ManagerMixpanelFacebook AdsCRM ToolsLooker StudioPowerBIAdobe After EffectsFinal Cut ProAdobe PhotoshopAdobe XDExcelBusiness DevelopmentRelationship MarketingAccount Portfolio PlanningAuditingUser AcquisitionMobile User AcquisitionPaid AcquisitionPPCPPC StrategyInfluencer MarketingCRMDesignSocial MediaMarketing StrategyGTM PlanningMarketing PlanningAppsflyerData AnalysisReports
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