Lakshmi Vaidyanathan
@lakshmivaidyanathan
I drive scalable growth through performance marketing, retail media, and full-funnel campaign optimization.
IndiaWhat I'm looking for
At Amazon, I managed ₹4Cr+ in annual Amazon Ads investment for high-value advertisers, improving CTR by 22% and ROAS by 18% for brands including EGATE, TP-Link, and McAfee. I also built full-funnel and Amazon DSP audience strategies for Classmate and Quick Heal.
Previously at Inshorts Group, I drove 10,000+ app installs per month through Meta app campaigns, creative testing, and audience optimization. I improved install-to-registration rates by 20–35% and reduced CPI by 22–35% QoQ through funnel-based retargeting, placement optimization, and audience expansion.
Experience
Work history, roles, and key accomplishments
Managed ₹4Cr+ annual media investments across Amazon Ads, driving campaign strategy and budget optimization for high-value advertisers. Improved CTR by 22% and ROAS by 18% through campaign restructuring and full-funnel optimization.
Digital Marketing Executive
Inshorts Group
Oct 2021 - Nov 2023 (2 years 1 month)
Managed Meta App Install and App Event campaigns, achieving an average CPI of ₹22–40 and driving 10,000+ app installs per month. Improved install-to-registration rate by 20–35% and reduced CPI by 22–35% QoQ through optimization and creative testing.
Education
Degrees, certifications, and relevant coursework
Thiagarajar School of Management
Master of Business Administration, Business Administration
2018 - 2020
Pursued a Master of Business Administration degree, focusing on business management and administration.
Lady Doak College
Bachelor of Commerce, Commerce
2015 - 2018
Completed a Bachelor of Commerce degree, gaining foundational knowledge in commerce and business.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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